App Types
App Types determine the products that can be added to an app in the App Dashboard and what permissions and features can be requested for approval through the App Review process.
When you create an app you will be asked how the app will be used:
The choice you make determines its type. There are five possible types: Consumer, Business, Instant Games, Gaming Services, Workplace, or None. Once you choose an app type, your app will only be presented with products, permissions, and features that are available to that app type.
Consumer
The Consumer app type is for apps that integrate consumer-related products like Facebook Login to provide app users with a more personalized experience.
Available Products
- Analytics
- App Events
- App Links
- Audience Network
- Facebook Login
- Facebook Pixel
- Instagram Basic Display
- oEmbed for Facebook
- oEmbed for Instagram
- Sharing
- Social Plugins
- Webhooks
Available Permissions
- instagram_graph_user_media
- instagram_graph_user_profile
- public_profile
- user_age_range
- user_birthday
- user_messenger_contact
- user_friends
- user_gender
- user_hometown
- user_likes
- user_link
- user_location
- user_photos
- user_posts
- user_videos
Available Features
- None
Access Levels
Consumer apps are subject to an additional layer of Graph API authorization called access levels.
Business
The Business app type is for apps that help businesses and organizations manage Pages, Groups, Events, Ads, and ad-related assets.
Available Products
- App Ads
- App Events
- App Links
- Analytics
- Audience Network
- Facebook Login
- Facebook Pixel
- Groups API
- Instagram Graph API (excludes Instagram Basic Display API)
- Instant Articles
- Jobs
- Pages API
- Marketing API
- Messenger
- Sharing
- ThreatExchange
- Web Payments
- Webhooks
Available Permissions
- ads_management
- ads_read
- attribution_read
- business_management
- catalog_management
- groups_access_member_info
- instagram_basic
- instagram_manage_comments
- instagram_manage_insights
- leads_retrieval
- pages_manage_ads
- pages_manage_cta
- pages_manage_engagement
- pages_manage_instant_articles
- pages_manage_metadata
- pages_manage_posts
- pages_messaging
- pages_read_engagement
- pages_read_user_content
- pages_show_list
- pages_user_gender
- pages_user_locale
- pages_user_timezone
- public_profile
- publish_to_groups
- publish_video
- read_insights
- user_messenger_contact
- whatsapp_business_management
Available Features
- Ads Management Standard Access
- Business Asset User Profile Access
- Groups API
- Instagram Public Content Access
- Live Video API
- Page Mentions
- Page Public Content Access
- Page Public Metadata Access
Access Levels
Business apps are subject to an additional layer of Graph API authorization called access levels.
App Modes
Business apps do not have app modes and instead rely exclusively on access levels to determine who can grant them permissions and who will be affected by features.
Learn more about app modes.
Instant Games
The Instant Games app type is for gaming apps that are played on the Facebook Platform.
Available Products
- Analytics
- App Center
- Audience Network
- Instant Games
- Messenger
- oEmbed for Facebook
- oEmbed for Instagram
- Webhooks
Available Permissions
Available Features
- None
Gaming Services
The Gaming Services app type is for gaming apps that are played off of the Facebook Platform.
Available Products
Available Permissions
Available Features
- None
Workplace
The Workplace app type is for SaaS apps that can be installed by Workplace customers. Refer to our Workplace documentation for more information about Workplace and SaaS apps.
None
Apps designated as None are apps that don't fit any of our app types. Apps designated as None have access to all products, permissions, and features.
Removing App Type
If you created your app before March 22, 2021, you may remove your app's type by going to App Dashboard > App Review > Permission and Features > Looking for additional permissions and features? and clicking the Remove App Type button. Any permissions or features already approved through App Review will retain their approval status. Note that if you remove your app type, you will be unable to restore it later; you must create a new app with the desired type instead.
Removing the app type will restore the app modes toggle and set the mode to what it had been at the time of type selection.