App Types
App Types determine which products can be added to an app in the App Dashboard and which permissions and features can be requested and approved through App Review.
When you create an app you will be asked how the app will be used:
The choice you make determines its type. There are five possible types: Business, Gaming, Instant Game, Consumer, or None. Once you choose an app type, your app will only be presented with products, permissions, and features that are available to that app type.
Business
The Business type is for apps that help businesses and organizations manage Pages, Groups, Events, Ads, and ad-related assets.
Available Products
- App Ads
- App Events
- App Links
- Analytics
- Audience Network
- Facebook Login
- Facebook Pixel
- Instagram Graph API (excludes Instagram Basic Display API)
- Instant Articles
- Jobs
- Pages API
- Marketing API
- Messenger
- Messenger Expression
- Sharing
- ThreatExchange
- Web Payments
- Webhooks
Available Permissions
- ads_management
- ads_read
- attribution_read
- business_management
- catalog_management
- groups_access_member_info
- default
- instagram_basic
- instagram_manage_comments
- instagram_manage_insights
- leads_retrieval
- pages_manage_ads
- pages_manage_cta
- pages_manage_engagement
- pages_manage_instant_articles
- pages_manage_metadata
- pages_manage_posts
- pages_messaging
- pages_read_engagement
- pages_read_user_content
- pages_show_list
- pages_user_gender
- pages_user_locale
- pages_user_timezone
- publish_to_groups
- publish_video
- read_insights
- whatsapp_business_management
Available Features
- Ads Management Standard Access
- Business Asset User Profile Access
- Groups API
- Instagram Public Content Access
- Live Video API
- Page Mentions
- Page Public Content Access
- Page Public Metadata Access
Access Levels
Business apps are subject to an additional layer of Graph API authorization called access levels. Access levels apply to permissions and features and eliminate the need for app modes.
Gaming
The Gaming type is for gaming apps that are played off of the Facebook Platform.
Available Products
Available Permissions
- default
- user_friends
Available Features
- None
Instant Game
The Instant Game type is for gaming apps that are played on the Facebook Platform.
Available Products
- Analytics
- App Center
- Audience Network
- Instant Games
- Messenger
- oEmbed for Facebook
- oEmbed for Instagram
- Webhooks
Available Permissions
Available Features
- None
Consumer
The Consumer type is for apps that integrate consumer-related products like Facebook Login to provide app users with a more connected experience.
Available Products
- Analytics
- App Events
- App Links
- Audience Network
- Facebook Login
- Facebook Pixel
- Instagram Basic Display
- Messenger Expression
- oEmbed for Facebook
- oEmbed for Instagram
- Sharing
- Social Plugins
- Webhooks
Available Permissions
- default
- instagram_graph_user_media
- instagram_graph_user_profile
- user_age_range
- user_birthday
- user_friends
- user_gender
- user_hometown
- user_likes
- user_link
- user_location
- user_photos
- user_posts
- user_videos
Available Features
- None
None
Apps designated as None are apps that don't fit any of our app types. Apps designated as None have access to all products, permissions, and features.
Removing App Type
You may remove your app's type by going to App Dashboard > App Review > Permission and Features > Looking for additional permissions and features? and clicking the Remove App Type button. Any permissions or features already approved through App Review will retain their approval status. Note that if you remove your app type, you will be unable to restore it later; you must create a new app with the desired type instead.
Removing the Business app type will restore the app modes toggle and set the mode to what it had been at the time of type selection.