Facebook App Ads

Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.

If you're not a developer, we recommend that you get help to complete your app setup:

  • Get a developer to help, or
  • If you or your organization are working with a Facebook Marketing Partner, your partner can complete all the technical setup you need.

Once app setup is complete, you can create and run app ads in Ads Manager.

See Also

App Ads Helper

Check the status and setup of your app and your app ads.

Best Practices

Consider our best practices when running App Ads on Facebook.

Facebook Analytics

Understand and optimize your complete customer journey across mobile, web, bots, offline, and more.

Facebook App Events

Track actions that take place in your app or on your web page to view analytics, measure ad performance, and build audiences for ad targeting.

Facebook Blueprint

Take free online courses about promoting your app on Facebook.

Facebook Business

For small and mid-sized businesses to get education, product updates, advertiser best practice guides, and success stories.

Facebook Business Page

Follow our Facebook Page to learn about success stories, product launch updates, educational and support programs, and more.

Facebook SDK for Android

Build engaging social apps and get more installs on the Android platform.

Facebook SDK for iOS

Build engaging social apps and get more installs on the iOS platform.

Facebook SDK for JavaScript

Build engaging social apps and get more installs on the Web.