The Facebook family supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed).
In the API, an ad creative is an object that contains all the data for visually rendering the ad itself, including:
In this section, we document how to use creatives to help achieve your business goals. To see available ad creatives, visit Ads Guide.
Create and read Ad Creatives. Understand placement and preview options.
Ad Formats And Destinations
With dynamic ads, you can promote relevant items from an entire catalog across any device.
Dynamic Creative allows you to automatically deliver different combinations of an ad's creative to your users.