WhatsApp Business Platform

A Better Way to Connect with Customers

Treat every moment with a customer as an opportunity to build a relationship. With WhatsApp, you can chat with people on their preferred channel through a customized experience that’s quick to implement. [1]

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Marketing

Run ads that click to WhatsApp from Facebook or Instagram to start conversations with potential customers. Re-engage existing customers with personalized offers and recommendations that they choose to receive. [2]

Selling

Drive incremental sales by building shopping experiences within WhatsApp conversations. Sell to audiences new to e-commerce with simple and convenient buying experiences.

Notifications

Send relevant and timely messages to customers that have opted in. Increase engagement and awareness with product recommendations and updates. [2]

Customer Service

Offer efficient, seamless customer support through conversations. Improve customer satisfaction and lower your service costs with automation.

Meet customers on their terms

80%

of adults agree messaging is a quick and easy way to communicate with a business [1]

Make close connections

75%

of adults said “I want to be able to communicate with businesses in the same way that I communicate with friends and family through messaging” [1]

Build with tools that scale the conversation

100M

messages per day are being sent by businesses using the WhatsApp Business Platform [4]

Create lifelong relationships

85%

of consumers agree interacting with a business via messaging apps build relationships with a business [5]

Customer Stories

ChatClass

When educational technology company ChatClass migrated its conversational chatbot from the on-premise API to the Cloud API on the WhatsApp Business Platform, it significantly reduced hosting costs, supercharged its reach to learners, and expanded job upskilling programs.

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Mercedes-Benz Turkey

Mercedes-Benz Turkey integrated WhatsApp Business Platform into its marketing channels to help promote its commercial line of vans, accelerate lead generation, and create faster customer engagements to increase vehicle sales.

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Bank Mandiri

Bank Mandiri created a digital communications channel with WhatsApp Business Platform to re-engage existing customers with automated push notifications to upgrade their purchase transactions to installment plans and personalize their credit card payments according to their needs.

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Ready to take the next step?

The WhatsApp Business Platform is in limited public preview, but you can still get started today. Complete the form below and we'll be in touch with next steps.

Get Started

Ready to take the next step?

The WhatsApp Business Platform is in limited public preview, but you can still get started today. Complete the form below and we'll be in touch with next steps.

Get Started