WhatsApp Business API

A Better Way to Connect with Customers

Treat every moment with a customer as an opportunity to build a relationship. With WhatsApp, you can chat with people on their preferred channel through a customized experience that’s quick to implement. [1]

Want more details about the news shared at F8 Refresh? Sign up to learn more as we expand access to the WhatsApp Business API.

Marketing

Run ads that click to WhatsApp from Facebook or Instagram to start conversations with potential customers. Re-engage existing customers with personalized offers and recommendations that they choose to receive. [2]

Selling

Drive incremental sales by building shopping experiences within WhatsApp conversations. Sell to audiences new to e-commerce with simple and convenient buying experiences.

Notifications

Send relevant and timely messages to customers that have opted in. Increase engagement and awareness with product recommendations and updates. [2]

Customer Service

Offer efficient, seamless customer support through conversations. Improve customer satisfaction and lower your service costs with automation.

Customer Stories

Nissan Saudi Arabia

When this leading automotive company offered a more accessible communication channel through WhatsApp, improved customer engagement and higher satisfaction contributed to increased sales leads, higher revenue, and lower call center volumes

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Mutua Madrileña

One of Spain’s leading insurance companies, ranked first in non-life products, is also one its most innovative, empowering customers across the country to make claims and manage their policies via WhatsApp Business API.

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Mukuru

When Mukuru decided to incorporate a faster, more secure, and convenient service channel through WhatsApp Business API, it enabled more people in Africa to reliably initiate money transfers and access a range of other financial services products across the continent.

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Ready to take the next step?

The WhatsApp Business API is in limited public preview, but you can still get started today. Complete the form below and we'll be in touch with next steps.

Get Started

Ready to take the next step?

The WhatsApp Business API is in limited public preview, but you can still get started today. Complete the form below and we'll be in touch with next steps.

Get Started