WhatsApp Business Platform

The WhatsApp Business Platform allows medium and large businesses to communicate with their customers at scale. Using our APIs, businesses can connect thousands of agents and bots to interact with customers programmatically and manually. Additionally, the APIs can be integrated with numerous backend systems, such as CRM and marketing platforms.

This document is tailored towards developers. If you have a different role, click here and we'll guide you to the best information for you.

Visit the WhatsApp Business API status page for the latest information on whether the API is experiencing any platform outages.

Documentation Content


Learn about and how to use the WhatsApp Business Platform. See what assets you need your business to have, what types of messages you can send and how QR codes and short links can help your business.

Cloud API

Get started with the Cloud implementation of our Business API. See also Reference, Webhooks, and Support.

On-Premises API

Get started with the On-Premises implementation of our Business API. See also Guides, Reference, Webhooks, Changelog, and FAQs.

Business Management API

Use this API to programmatically manage your WhatsApp Business Account assets, such as message templates and phone numbers.

Embedded Signup

Business Solution Providers (BSPs) can use this product to let businesses onboard to the WhatsApp Business API directly from their website.

Best Practices

Best Practices for businesses using our APIs and products. See Quality Rating, Messaging Limits, Message Template Guidelines, and more.


Error messages, FAQs, and how to contact support. Learn how to use the API Status page.

Business Help Center

Learn how to create a WABA or work with a Business Solution Provider (BSP). See how to advertise with ads that click to WhatsApp.

WhatsApp Help Center

Learn more about WhatsApp business communication tools and how to gain access to the WhatsApp Business API.