We are making changes to the WhatsApp Business Platform pricing model.
Effective July 1, 2025 for all businesses on our platform:
- The conversation-based pricing model will be deprecated
- We will charge per-message for template messages instead of per-conversation
- Utility templates sent within an open customer service window will be free
See Pricing Updates on the WhatsApp Business Platform for additional details.
WhatsApp Business Platform
The WhatsApp Business Platform gives medium to large businesses the ability to connect with customers at scale. You can start WhatsApp conversations with your customers in minutes, send them care notifications or purchase updates, offer personalized services, and provide support in the channel that your customers prefer.
The platform consists of four primary APIs:
- Cloud API, hosted by Meta
- On-Premises API (which you must host)
- Business Management API
- Marketing Messages Lite API
To send and receive messages to and from WhatsApp users, you must use either Cloud API or the On-Premises API. The preferred solution is Cloud API, due to its ease of implementation and low maintenance. Regardless of which API you end up using, you must also use the Business Management API, which is used to manage WhatsApp Business Account and message templates.
See our Cloud API vs. On-Premises API document to learn more about the differences between Cloud API and On-Premises API.
Documentation Contents
Overview
Learn about the WhatsApp Business Platform, its components, and how it can benefit your business.
| Get StartedLearn how to use the APIs to perform basic queries. |
Display NamesLearn about the requirements and options for the name displayed in your messages. | Phone NumbersLearn how to add a phone number or migrate your phone number to your business account. |
PricingLearn about pricing, payments, and lines of credit for conversation. | WebhooksLearn how to implement webhooks to get notifications about sending and receiving customer messages as well as business account information. |
Terms & PoliciesLearn about the terms and policies that you must comply with to use the platform. | ChangelogHistorical changes to the platform and APIs. |
Best PracticesLearn best practices for using the WhatsApp Business Platform. | SupportLearn how to troubleshoot common errors and contact support. |
Platform APIs
WhatsApp Business Management APILearn how to programmatically manage your WhatsApp Business Account assets. | Cloud APILearn how to use the Cloud API to send and receive messages to and from customers. |
On-Premises APILearn how to use the WhatsApp On-Premises API to send and receive messages to and from customers. |
Platform Features
WhatsApp FlowsLearn how to create rich and engaging experiences for customers with WhatsApp Flows. |
Learn More
- Meta Blueprint: Set up the WhatsApp Business Platform
- AI
- Meta Horizon OS
- Social technologies
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- Responsible platform initiatives
- Platform terms
- Developer policies
