Conversation-based pricing has changed. See Pricing to learn how our new conversation-based pricing model works.
This document provides an overview of how messages work on the WhatsApp Business Platform.
You can send the following message types using the platform:
The following endpoints allow you to send a message from a phone number to a customer:
Conversations are 24-hour message threads between you and your customers and are the basis for pricing. Conversations can be opened by sending either free-form messages or template messages. See Pricing to see how conversations are opened and closed, and how they factor into our pricing model.
You can open up to 250 marketing, utility, and authentication conversations in total in a rolling 24-hour period, but must complete business verification and display name approval in order to be able to open more than 250.
See Messaging Limits for an explanation of how we automatically scale the amount of marketing, utility, and authentication conversations you can open with customers.
You can set up read receipts and customers can elect to send read receipts back. If your customers opt out of sending read receipts, you will only be able to see that the message was delivered. For more information, see:
For each message you send, a notification about the status of the message will be sent to your webhook callback. In the table below, click the arrow in the left column for the WhatsApp app equivalent to each status, if available.
A message sent by the customer was deleted by the customer. Upon receiving this notification, you should ensure that the message is deleted from your system if it was downloaded from the server.
A message sent by you was delivered to the customer's device.
A message sent by you failed to send. A reason for the failure will be included in the callback. Check the error message documentation for help debugging:
A message sent by you was read by the customer.
A message sent by you is in transit within our systems.
For On-Premises API users: To receive notifications for
A message you sent contains an item in a catalog that is not available or does not exist.
The order of these notifications in your app may not reflect the actual timing of the message status. View the timestamp to determine the timing, if necessary.
Yes! WhatsApp allows you to format selected text inside your messages with Bold, Italics, Strikethrough or Monospace.
There may be cases where you need more time to handle a customer query and may only be able to provide a response after 24 hours. We recommend creating message templates to either:
In both cases, please ensure you provide as much context to the message template as possible. For example: