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Sharing with your friends across the Web, on iPhone, and now your TV

June 11, 2009ByJosh Elman

In less than six months, over 10,000 websites, applications and devices like the Xbox and Nintendo DSi have implemented Facebook Connect to provide new social experiences. We’re excited to share today that YouTube is the latest site to integrate with Facebook Connect. When logged into Facebook and YouTube, users can now automatically publish and share the videos they upload to YouTube directly to Facebook.

As more sites and applications implement Facebook Connect, the power of the social graph is extending across the Web, to the iPhone, gaming consoles, and TV, changing the way we view gaming, videos, concerts, and even church. Many of these sites are benefiting from increased distribution and engagement, as they enhance the user experience by making it easy to share and connect with real world friends.

Here are some examples of Facebook Connect implementations that are making everyday experiences more social:

On Your TV

  • Last week at E3, Microsoft announced Facebook Connect for Xbox, which will allow users to play games with their friends and share actions, screenshots, and replays back to Facebook via actions published to their Facebook stream. Also, be sure to check out this sneak peek at Facebook Connect technology with an Xbox game trailer, the Prototype Experience, and see how you and your friends are immersed right into the promotion for this game. Watch closely...
  • Facebook Connect will continue to extend to your TV next month, when Warner Brothers releases "Watchmen" with Facebook Connect on the Blu-ray BD-Live version. The integration will allow users to access their Facebook friend list and watch the movie with friends, wherever they are.

On the Web

  • Event producer C3 Presents recently integrated Facebook Connect with their Lollapalooza and Austin City Limits Music Festival websites to enable visitors to plan their festival experience and view which bands their friends will be seeing. Since integrating with Facebook Connect, page views for the sites are up 99%, pages per visit are up 34%, and average time spent on the sites is up 20%.
  • For the season finale of "The Real Housewives of New York City", Bravo integrated Facebook Connect with BravoTV.com to allow fans to connect with friends and comment on the show. After the live viewing party, traffic on the site increased 34% in unique visitors and 78% in page views, versus the prior four-week time frame.
  • Online church hub LifeChurch.tv implemented Facebook Connect last March just in time for Easter, allowing visitors to view a live feed of services and comment with friends and fellow worshipers. Over 23,000 unique visitors from 168 countries participate in the live feed each week.

On the iPhone

  • Top gaming app developer Playfish continued their success from Facebook Platform to the iPhone, with the launch of Who Has the Biggest Brain? on the iPhone with Facebook Connect. Since integrating with Facebook Connect, 90% of all players sign into the app with Facebook. The game also rose to #2 in the UK app store and was in the top 30 in the US.
  • iPhone users can read restaurant reviews and recommendations on the go with the Urbanspoon app, and when they sign in with Facebook Connect, can find trusted referrals from friends on local favorites. Since Urbanspoon launched with Facebook Connect in March 2009, 43,000 new users have connected to the app using Facebook. Those users have voted 150,000 times on restaurants, left 22,000 reviews, and uploaded 13,000 photos.
  • Location-based app Whrrl integrated with Facebook Connect to allow users to instantly connect with Facebook friends. Over 40% of users sign in with Facebook to easily add location-aware photos and posts and share them on Facebook.

We can't wait to see where the next innovative and interactive Facebook implementations take us! Get started here: developers.facebook.com/connect.php.


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