News for Developers

Enabling Developers to Optimize Content Performance: Introducing Facebook Organic A/B Testing API for Reels and Videos

Today we’re releasing Facebook Organic A/B Testing API, an enterprise API solution for developers to programmatically test their content by running an A/B test experiment across new video and reel posts on Facebook Pages and New Pages Experience (AP+) only. The API enables the feature from a third-party desktop app and web experience.This tool can...

Platforms 2023

November 16, 2023

Introducing Required Actions Dashboard for Developers

Beginning this month, we’re rolling out Required actions dashboard to a limited number of app administrators who manage apps on developers.facebook.com. As part of ongoing investments to simplify how developers manage their apps on our developer platform, the new Required actions dashboard - accessible directly in the developer console header -...

Developer Tools Platforms

November 8, 2023

Introducing Facebook Stories APIs: An enterprise solution for desktop and web

We realize that many developers, creators, and brands rely on third-party tools when creating Facebook Stories and we want to enable simplicity and ease of sharing video content from their tool or app of choice to Facebook Stories.Starting this week, we’re releasing the Facebook Stories API that allows developers, creators, and brands to use the...

Platforms 2023

November 1, 2023

Instagram Reels API Bundle Launch: Parity Gap Closure of Collab Post, Organic Insights, and Early Detection of Copyright

Today, the Instagram API team plans to launch a few improvements to the Instagram Reels API to match the experience with the direct application as well as with the Facebook Video API. The team will launch the following projects on the Instagram Reels API: Support for Collaboration Posts: This launch will allow third party platform users to utilize...

Business Tools Platforms

October 30, 2023

Allowing Creation and Promotion of Ads with Product Tags via Marketing API

Starting today, Instagram will allow for advertisers to seamlessly create and promote posts with Product Tags via the Instagram Marketing API for feed photos, carousel, and existing feed videos. This new process alleviates unwanted friction for third party platform users and allows advertisers to more easily utilize Ads with Product Tags in new...

Business Tools Platforms

October 27, 2023

WhatsApp Flows 101: An Introduction

WhatsApp Flows is a feature of the WhatsApp Business Platform designed to enrich user interactions, enabling you to develop and deploy native, task-centric workflows on WhatsApp quickly. It’s a pathway toward better task completion, fewer drop-offs, and improved business-user engagements.A feature of the WhatsApp Business Platform designed to...

Platforms 2023

October 27, 2023

Sharing to Reels on Instagram Now Available to All Developers

Last year, we started testing Sharing to Reels on Instagram – a seamless way for people to share video content directly to Instagram Reels from some of their favorite apps, including Smule, Videoleap, Reface, VivaVideo, SNOW, B612, VITA, and Zoomerang. Today, we are excited to announce that Sharing to Reels on Instagram is now available to all...

Business Tools Platforms

October 12, 2023

Help brands close more business with Click-to-Message + Call Prompt

Today Meta is announcing the general availability of the Click-to-Message + Call Prompt ad product. This is Meta’s first ad product to drive Messenger calls from consumers to a brand’s Facebook page. This product enables brands to target their best prospects at the beginning of a Messenger conversation with the opportunity to receive a brand’s...

Business Tools Developer Tools

October 11, 2023

Introducing Meta Business SDK v18.0 & Related Updates

Time flies. On September 15, 2023, we’re releasing the Meta Business SDK v18.0 to support the Graph API v18.0 and Marketing API v18.0. It represents an update which brings numerous long standing issues and expands support to additional features, nodes, and types. While you can find a comprehensive list of changes in our Changelog, here are notable...

Business Tools Platforms

October 6, 2023