The business track is an opportunity for developers to converse with colleagues and experts from the venture and start-up world. The panels and talks will be an end-to-end deep dive on building successful businesses within the Facebook ecosystem. Get the tools you need as an app developer to master business conception, execution, marketing, profitability, and fund-raising in a track that promises to be faster and cheaper than getting an MBA. No calculators required.

What to expect:

3:30-4:15pm Building a Business on Facebook
Joe Greenstein (CEO, Flixter), Tim Kendall (Director of Monetization, Facebook), Jeremy Norberg (Founder, All Widgets), Shervin Pishevar (CEO and Co-Founder, Social Gaming Network), Tim O’Shaughnessy (CEO and Co-Founder, LivingSocial)

This panel will unravel the elusive intermediary step between building an application...and achieving profitability. If you’re interested in exploring solutions for profitability on the Facebook Platform, then come discuss with the CEOs and Founders of top-notch social technologies and social media companies.

4:30-5:15pm Marketing and Measuring your Application on Facebook
Dave McClure (Master of 500 Hats), Jai Shen (Co-Founder and CTO, RockYou), Kent Schoen (Product Marketing Manager for Facebook Ads, Facebook)

When it comes to marketing your app in a murky and vast sea of applications, who better to help you navigate than 3 Pirates? Dave McClure, renowned for coining the famous marketing strategy “AARRR!,” will be joining Kent Schoen and Jai Shen to share their perspectives on viral marketing, app metrics, and analytics. This session promises to be an engaging look at achieving virality from three awesome Silicon Valley personalities who put the fun in analytics (seriously).

6:00-6:45pm Entrepreneurship on Facebook Platform
Mike Cassidy (Entreprenuer, Founder of XFire), Matt Cohler (VP Product Management, Facebook and future GP, Benchmark), Bing Gordon (Partner, Kleiner Perkins), Reid Hoffman, Mark Pincus (Founder and CEO, Zynga)

The Entrepreneurship panel of veterans may only have a mean age of 35, yet they are some of the most seasoned, multi-company entrepreneurs and venture capitalists in the area. With these five superstars combined, you might think this session could be the pilot episode for Entrepreneurship Idol. Come have a meaningful dialogue about starting a company with the giants as they reveal their secrets for success.

7:00-7:45pm fbFund: A Look Inside - Seeding Opportunity on Facebook Platform
Cat Lee and fbFund Recipients

If you ever wanted a piece of the $10M fbFund – then come meet Cat Lee and engage with 10 fundees at the fbFund session. Extra grant $$ >> ramen noodles. You’ll learn about what selection criteria the fbFund is looking for and how you can apply for a grant.

This track is more like an "extended conversation" to help you make your ideas happen. Our speakers are looking forward to sharing their experiences and hearing great questions from the audience. We encourage you to react, contribute, and converse throughout this track.

Looking forward to seeing you all again this year!