WhatsApp Business Platform Policy Violations

We are announcing a structured, consistent approach to how the Commerce and Business Policies are enforced on the WhatsApp Business Platform. See this guide for an overview of how this enforcement system works and the product experience.

The list below outlines specific policy violations a business could receive. We may adjust this list over time. Subscribe to the account_update webhooks to get real-time notifications about these policy violations.

WhatsApp will provide an approximately 3 month warning-only grace period before rolling out additional enforcement actions such as temporary blocks on messaging. Warnings will allow businesses to adjust their activity to avoid receiving disruptive actions in the first quarter of 2022.

Violation	Description (Click the arrow in the left column for examples, if available)
`ADULT`	Businesses may not transact in the sale or use of adult products or services.
Examples	Products promoting family planning and contraception, which focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement Sex toys Videos or live shows for adult entertainment Sexual enhancement products Sexually suggestive services
`ALCOHOL`	Businesses may not transact in the sale of alcohol.
Examples	Books or DVDs about alcohol Alcohol-related items, including glasses, coolers, and wine bottle holders Alcoholic beverages Kits for producing alcohol
`ANIMALS`	Businesses may not transact in the sale of any animals.
Examples	Animal cages Products for animals (toys, collars, etc.) Veterinary services Grooming services Boarding services Pet adoption services Live animals Livestock Prohibited animal parts, including but not limited to bone, teeth, horn, ivory, taxidermy, organs, external limbs, secretions, or carcasses Any product or part, including but not limited to leather, skin, hide, fur, wool, or hair from any dogs, cats, and endangered or threatened animals
`BODY_PARTS_FLUIDS`	Businesses may not transact in the sale of human body parts or fluids.
Examples	Blood donation centers Blood Hair extensions and wigs Urine Body parts Organs Human tissue Teeth
`DATING`	Businesses may not transact in or facilitate online dating services.
`DIGITAL_SERVICES_PRODUCTS`	Businesses may not transact in the sale, including links to or processing of any subscription sales, renewals, or upgrades, etc., of digital content, digital subscriptions, or digital accounts.
Examples	Authentic audio or video CDs, DVDs, and Blu Ray Digital devices, including Smartphones, video game consoles, and TVs Downloadable content, including PDFs, music, games, movies, etc. Digital accounts, including games accounts Digital subscriptions and internet streaming services, including TV, Mobile, etc. Digital coupons
`DRUGS`	Businesses may not transact in the sale of illegal, prescription, or recreational drugs. Manufacturers and healthcare services who do not engage in direct sale are allowed.
Examples	Drugs, including marijuana and marijuana products Drug paraphernalia, including pipes and bongs Prescription drugs
`GAMBLING`	Businesses may not transact in or facilitate gambling, games of skill, or lotteries, including online casinos, sports books, bingo, or poker if it costs money.
`HEALTHCARE`	Businesses may not transact in certain healthcare products, including medical devices, and smoking cessation products containing nicotine. Manufacturers and healthcare services who do not engage in direct sale are allowed.
Examples	Medical Devices Lifestyle and fitness accessories Contact lenses, bandages and braces for physical injuries Thermometers Testing kits for medical conditions or diseases Breast pumps First-aid kits Smoking Cessation Products Nicotine patches Nicotine gum
`ILLEGAL_PRODUCTS`	Businesses may not transact in the operation or exchange of illegal products or services.
`MISLEADING`	WhatsApp prohibits business models, goods, items, or services that we determine may be or are fraudulent, misleading, offensive, or deceptive, or that may be or are exploitative, inappropriate, or exert undue pressure on targeted groups.
Examples	Multilevel marketing Penny auctions ICOs and binary options Payday loans, paycheck advances, P2P lending, debt collection, and bail bonds Diet, weight loss, or other health related products that imply or attempt to generate negative self-perception
`OVERTLY_SEXUALIZED_POSITIONING`	Businesses may not position products or services in a sexually suggestive manner.
Examples	Implied nudity Implied sexual acts Zoomed-in sexual images
`REAL_FAKE_CURRENCY`	Businesses may not transact in the sale of real, virtual, or fake currency.
Examples	Real money (cash or cash equivalent instruments and coins) Replica or prop money Digital or cryptocurrency Active bank credit or debit cards Store credit cards or coupons Pre-paid credit or debit cards Checks or checkbooks Equipment to create counterfeit currency or financial instruments
`SUPPLEMENTS`	Businesses may not transact in the sale of unsafe ingestible supplements, as determined by WhatsApp in its sole discretion.
Examples	Anabolic steroids Chitosan Comfrey Dehydroepiandrosterone Ephedra Human growth hormones
`THRID_PARTY_INFRINGEMENTS`	Transactions may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright or trademark. This includes, but is not limited to, the sale of counterfeit products, such as goods that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.
Examples	Counterfeits, knockoffs, or replicas of branded goods, or posts offering goods that are likely to confuse consumers about the source, sponsorship or affiliation of those goods. Unauthorized or pirated copies of copyrighted works, such as videos, movies, TV shows and broadcasts, video games, CDs or other musical works, books, etc.
`TOBACCO`	Businesses may not transact in the sale of tobacco products or tobacco paraphernalia.
Examples	Apparel featuring a tobacco brand logo Cigarettes, cigars, and chewing tobacco Tobacco pipes and paraphernalia Tobacco rolling machines Hookahs Bongs Rolling papers Electronic cigarettes (E-cigarettes) or tobacco devices
`UNAUTHORIZED_MEDIA`	Businesses may not transact in the sale of devices that facilitate or encourage streaming digital content in an unauthorized manner or interfering with the functionality of electronic devices.
Examples	Add-on equipment for streaming devices such as keyboards and remotes Sale of streaming devices loaded with software that facilitates unauthorized access to content Jailbroken or loaded devices Jamming or descrambling devices Wiretapping devices
`WEAPONS`	Businesses may not transact in the sale or use of weapons, ammunition, or explosives.
Examples	Promoting safety training or licenses for legal weapons Firearms and firearm parts Paintball guns BB Guns Fireworks Pepper spray Tasers Gun ranges Gun shows