Advantage+ creative standard enhancements is now available in Marketing API. Advantage+ creative standard enhancements automatically transforms your images, text, and videos and shows more personalized versions of your ads to each member of your audience when we believe it will improve campaign performance. It is currently compatible with single image or video ad format and campaigns using the following objectives: Traffic, Engagement, Leads, App Promotion, and Sales.
In a large-scale advertiser study we found that ads that were opted-in to standard enhancements delivered a 4% reduction in cost-per-result in campaigns optimizing for link clicks, landing page views, and offsite conversions*.
To learn how Italian fashion retailer, Miriade, achieved 56% lower cost per purchase and 36% lower cost per add-to-cart with standard enhancements, check out this case study, available here.
For an advertiser’s provided single image or video asset and text, standard enhancements may apply the following types of enhancements when our ads system believes that it will improve the ad’s performance:
There are two ways to implement Advantage+ creative standard enhancements in Marketing API
*The analysis results are based on one-month of experiment data on 154,000 ad accounts during the period May 2, 2022 - May 30, 2022 where the eligible ad sets had a conversion type of link clicks, landing page views, or offsite conversions with ads customized by placement. Results were statistically significant lift.