April 25, 2019
December 10, 2018
April 24, 2018
Today, we are sharing a new effective date for the policy changes that we announced on August 29, 2019 to give developers and businesses additional time to prepare for the policies and incorporate new messaging features. The policy changes will now go into effect on March 4, 2020. Based off feedback from our community, we identified additional use cases aligned with our policy principles that were not covered under the original set of message tags. Thus, we are planning to introduce a “one-time notification” API in February. We are extending the effective date of the policy changes to give Messenger businesses and developers time to implement the new API before the new policies take effect.
Policy Principles and Updates
We designed our policies to help drive timely and personally relevant conversations between people and businesses — prioritizing conversations started by people and related follow-up communications. In an effort to be more transparent with our community, we want to share some of the guiding principles we used to make these policy updates and product changes:
As a reminder, here’s a summary of the key changes we announced earlier this year.
One-time Notification API
We’ve received feedback from our community that some messages like price alerts, back in stock alerts, and tickets now available for sale, are valuable for people and businesses. That’s why we’re planning to launch a new API, which would support use cases where someone has explicitly requested to receive a one-time notification from a business - notifications that are time sensitive and personally relevant. We will be introducing this API in February.
The one-time notification API isn’t a replacement for subscriptions. Unlike subscriptions where a business can send multiple messages to people on a recurring basis, the one-time notification API limits the business to a single message per user request. If the person engages with the message, the standard messaging window will reopen.
How can businesses prepare for the policy changes?
Thank You to Our Community
As always, thanks to our developer ecosystem and business community for continuing to build experiences that provide true value to people and businesses. We continue to learn from your feedback and partnership and remain committed to supporting valuable use cases that make Messenger a great experience for everyone.