Today at F8 we’re announcing that In-App Purchases (IAP) will be available on the Instant Games platform for developers to implement on Android and Facebook.com. Developers can get access to open documentation today ahead of the submission process for IAP opening on May 7.
Enabling IAP has always been on our roadmap for Instant Games, and it's a key part of helping developers be successful. Six months ago we started working with developers to test IAP in select games, and last month we opened the Instant Games platform for all developers to build games and integrate ads.
For purchases made in web versions of Instant Games on Facebook.com, rev/share model will remain what it has been historically for games on the Facebook platform at 70%/30%. On mobile, Instant Games follow in-app billing terms from each platform. For purchases made in games on Google Play, a 30% revenue share will apply after the standard mobile platform revenue share. Our primary goal is to build IAP in a way so that our developer partners can sustain and grow, and we'll continue to evaluate rev/share with that goal in mind.
While we’re initially rolling out In-App Purchases on Facebook.com and Android, we’re still exploring monetization options on other platforms.
IAP joins ads as the second form of monetization on the Instant Games platform. We've seen success from developers integrating ads, including FRVR, the developer behind Basketball FRVR. Check out our newest success story from Nordeus, makers of Golden Boot, to learn how it grew its audience to nearly 30 million players.