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A new path to discovery for mobile games

July 30, 2013ByVictor Medeiros

We continue to see record numbers of people playing games on Facebook, and the games ecosystem is steadily growing as developers keep building high-quality desktop and mobile games people love to play. As the mobile app ecosystem expands, breaking through and getting discovered in a crowded marketplace is the biggest challenge for mobile games. Facebook has already been helping with app discovery through products such as mobile app install ads. However, there are many developers with awesome mobile games who don’t yet have the upfront resources for a paid strategy, and we want to help them find a path to success, too.

Announcing Mobile Games Publishing

Today, we're announcing Facebook Mobile Games Publishing, a new pilot program to help small and medium-sized developers take their mobile games global. Through the program, we will work with select game developers and provide promotional support for their games in placements across our mobile apps. This will bring new, high-quality mobile games to the millions of Facebook users who love to play games.

With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users. This program is designed to reach people who already play games on Facebook with new games that may interest them. For example, we will help strategy game fans find strategy games and casual game enthusiasts find casual games.

We are invested in the success of these games, and in exchange for a revenue share, we will be collaborating deeply with developers in our program by helping them attract high-quality, long-term players for their games. We'll also be sharing analytics tools and the expertise we've gained from helping games grow on our platform for more than six years.

Introducing our early program participants

We're already working with ten developers from all over the world, including the U.S., Europe and Asia, and we're excited to be introducing their incredible mobile games to people who we think will love them. Games include:

If you’re a small or medium-sized game developer looking to take your game global, apply to the program on our developer site.

We'll share more about this program in our session at Casual Connect in San Francisco later today. If you'll be at the conference, come see Dan Morris, mobile games partnerships, speak at 2pm in the Continental Ballroom.