News for Developers

The Value of Personalized Ads to a Thriving App Ecosystem

Over the last year, the industry has come together to engage in crucial conversations about the future of digital advertising. Through the World Wide Web Consortium (W3C) and other industry groups, we’ve engaged with publishers, developers, and advertisers to discuss new solutions that strengthen people’s privacy online. One example is Facebook’s ...

Business Tools Publishing

June 18, 2020

Introducing the Audience Network SDK Beta Program

At Audience Network, we strive to build solutions to help you deliver the best user experience and grow your business. The input we receive from our developers and publishers is a valuable part in building and improving our solutions. This is why we're excited to introduce the Audience Network SDK Beta Program. ...

Business Tools Publishing

October 8, 2018

Small Banner Ads

When we launched Instant Articles, we offered two types of ads via Audience Network: small banners and native ads. Since then, we've continued to iterate on and improve the ads we offer, including the addition of new native ad formats including video ads and carousel ads. We have found that small banner ads are used by a minority of Instant...

Publishing 2017

June 28, 2017

Indiatimes Sees Significant Improvement on Direct-Sold Ads by Using Instant Articles

Indiatimes is a leading publisher in India and creates content designed to be consumed on social platforms. It publishes stories with a focus on the trending topics of the day across technology, politics, lifestyle, culture, and entertainment. Wanting to get its articles to the biggest audience possible, Indiatimes signed up with Instant Articles...

Publishing 2017

March 16, 2017

TEGNA Media: A Case Study in Monetizing Your Facebook Audience Using Instant Articles

TEGNA Media, which owns and operates 46 local television stations around the country, saw Instant Articles as a missing piece in its overall Facebook strategy. The company prides itself as an early Facebook adopter — using posts, comments, video and Live to deepen shared connections between affiliate stations and their local audiences. In 2015,...

Publishing 2017

January 23, 2017

Monetization: Year in Review

Over the course of this year, we've seen strong growth in Instant Articles and we're excited about the progress we've made to make the program a valuable part of publishers' businesses. We've listened to partner feedback to evolve our product and policies to improve value for publishers, resulting in a number of updates over the past year.Our goal...

Business Tools Publishing

December 22, 2016

KIT Case Study

KIT is a forward-thinking digital publisher based out of Stockholm that builds content made to be consumed on social platforms. We talked with Fredrik Strömberg, the publisher’s co-founder and VP of Product, about why the publisher was so eager to join Instant Articles, how they design articles to stand out on the platform and what impact...

Publishing 2016

December 9, 2016

Instructional Webinars

For the past two months we've hosted five instructional webinars that guide publishers through the most critical aspects of Instant Articles, including formatting, monetization, analytics and interactive design features. We've uploaded all five webinars to our developer documentation for anyone to view. Learn everything from the easiest way to get...

Publishing 2016

November 18, 2016

Monetize Articles in 3 Steps

For our latest publisher case study we talked to Rodale Inc., the publisher behind such magazines as Men’s Health, Women’s Health, Runner’s World. After an initial test with Men’s Health, the company saw that in addition to an improved reading experience, Instant Articles created self-sustaining revenue streams on top of its existing print and...

Publishing 2016

November 15, 2016