Anton Sport Case Study
Great case studies inspire and motivate us. Anton Sport, Norway’s premium sporting goods retailer, wanted to increase in-store sales by not only reaching its existing customers during their individual active sales cycles, but also reaching them with relevant products that are available in the location closest to them.
How did Facebook help Anton?
Anton Sport decided to use Facebook’s Offline Conversion API to better marry its online and offline sales and marketing efforts, and effectively close the data gap between its Facebook ads and the in-store sales tracked by its Customer Relationship Management (CRM) system. Read more.
Using Facebook’s Offline Conversion API, Anton Sport was able to pull data from multiple online and offline sources, and use that data to automatically optimize its Facebook ads to drive in-store results:
- 42% increase in year-over-year revenue
- 50% decrease in overall marketing budget
This example shows a practical approach of how a company can leverage Facebook’s many marketing products. Using these APIs, a company can build a custom solution to address their core business needs:
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