One-Click Photo Products with Facebook Login
On-demand photo books
Headquartered in Amsterdam, PastBook allows customers around the globe to turn their Facebook photos into high-quality, personalized photo books through innovative, AI-driven technology. To help people create a custom photo product with just one click, PastBook uses Facebook Login to help people connect their Facebook account and access their photos quickly and seamlessly.
Finished products in seconds
PastBook has always worked toward the goal of providing a swift and satisfying customer journey. Since its launch, the company has striven to refine the login process so that people are able to create a customized photo book and purchase it quickly and easily.
Facebook Login has helped PastBook make the process of creating a personalized photo product for customers as seamless as possible. To do this, the company has woven user permissions into its business proposition and prompts customers to connect with Facebook rather than creating an account. By using this login method, PastBook quickly onboards customers, which allows them to see their personalized photo product immediately and let them edit it if they wish.
PastBook’s digital strategy also encourages the use of Facebook Login via ad campaigns that emphasize its ‘one-click photo product’. Their ads prompt people to create a customized photo product and purchase with ease, which is made possible with Facebook Login.
By following Facebook’s recommended best practice for Login, PastBook is able to create photo products for its users within minutes, as well as the following results:
In January 2020:
- >90% of total PastBook customers connected via Facebook Login
- 3X increase in orders through Facebook
- 10x faster book creation for users logging in with Facebook