Messenger Platform Changelog

September 30, 2019

Messenger Platform Announcement

  • User Level Persistent Menu - We are making easier for businesses and developers to personalize the conversational experience at the user level on Messenger. With this beta, apps will be able to dynamically change the persistent menu and the visibility of the composer.
  • Private Replies - We made improvements to private replies. The old Private Replies only allowed plain text to be sent. With this update businesses can send images, templates and quick replies as part of the message they send in response to a post or comment on their Page.
  • URL Buttons have App Link Support - We are improving the mobile integration capabilities in Messenger by introducing App Link support for URL buttons. This will allow developers and businesses to provide a button that can click into a native app.
  • Changelog Notifications - Developers can now subscribe to email notifications of changes in this changelog.

August 29, 2019

Messenger Platform Announcement - Policy Update

The Messenger Platform’s policies are designed to help people and businesses connect in ways that drive meaningful outcomes. At the heart of this is the understanding that people and businesses need a seamless, reliable way to get something done - whether it is getting a question answered, making a purchase, or communicating important and relevant updates. The following policy update is designed to make communication between people and businesses on Messenger relevant, important and timely.

Apps have until January 15th, 2020 to migrate to the new policy. We highly encouraged developers to adopt these policies right away to ensure a smooth transition. See Messenger Platform Policy Overview

Effective January 15, 2020.

  • Revised Standard Messaging Window Policy: We are updating our policies to a 24-hour standard messaging window. We know that people expect businesses to respond quickly and, not surprisingly, businesses that respond in a timely manner to achieve better outcomes. To improve the people to business experience, businesses will no longer be able to send a message outside the 24-hour window as part of the standard messaging window policy.
  • Introducing More Streamlined Message Tags: We are simplifying message tags. Message tags enable businesses to send personalized, 1:1 messages to people outside of the standard messaging window. Message tags are now available for the following use cases: post-purchase updates, event reminders, and account updates, and human agent (closed beta).
  • Effective Audience Reengagement Outside 24-Hour Message Window: Businesses who want to send one message to many people, which may include promotional content, outside the standard messaging window, have the opportunity to use sponsored messages. Sponsored messages are a great way for businesses to re-engage people who currently have an open chat with the business.
  • Subscription Messaging Beta Update: We are updating this policy as we found some businesses were using the subscription messaging beta in ways that weren’t in line with our policy and led to a poor experience for people and other businesses. Moving forward, subscription messaging will only be available for news organizations who successfully register their Pages through the Facebook News Page Index to help improve the user experience and business outcomes.

For more details, see the Messenger Platform Policy Overview

Discovering Businesses on Messenger As a part of our continued commitment to simplify the Messenger experience for people, we are removing the Discover tab from the Messenger app. We will continue to invest in more and better ways to help businesses connect with their customers wherever they are, including updates to links, various entry points across our family of apps, as well as ad products that lead to Messenger.

July 29, 2019

Messenger Platform Announcement - Graph API V4.0

  • links now reopen the 24hr window within existing threads. When a person clicks an link that contains a ref parameter and is taken into an existing thread, it will now reopen the 24hr standard messaging window. This will allow apps powering Pages to reply to people based on the context that the ref parameter provides.
  • Messenger rate limit - The new rate limit is now tied to the number of people a Page can send messages to. Enforced on v4.0+ and will apply to all versions on October 29th, 2019.

The following APIs are deprecated on v4.0+

Breaking Changes

The following APIs are deprecated on v4.0+ and will be removed from all versions on October 29th, 2019

June 10, 2019

Messenger Platform Announcement

During F8 2019, we announced our plans to launch a lighter, better and simpler Messenger designed to build closer connections between people and businesses. Starting August 15, 2019, updated versions of the Messenger app will reflect the following changes:

Won't render on the new app

  • Location quick reply which allows people to send their location in the Messenger thread will no longer be rendered. We recommend businesses ask for zip code and address information within the thread. While we are sunsetting the existing version of Share Location, in the coming months we will be introducing new ways for people to communicate their location to businesses in more valuable ways.
  • Share Button within the media, list and generic templates will no longer render. People can use the Messenger forward functionality instead of the Share Button.

Won't function with the new app

  • Begin share flow Messenger extension SDK that allows developers and businesses to trigger a share experience from a webpage that loads within Messenger . As a workaround, developers can generate a link using the context in the webview and provide a way for user to copy the link and share it in the Messenger conversation.
  • Share to Messenger SDK that allows people to share links and media from apps to Messenger will no longer be supported. Businesses and developers might need to make modifications to their app to trigger native OS sharing. People will be able to share content to Messenger using the native sharing features that is built into their devices.
  • Messenger Codes the Messenger camera will no longer support scanning these codes. We believe this experience will be more seamless by leveraging the phone's native capabilities to scan QR codes with links.

Will render differently in the new app

  • Vertical list templates will no longer be supported. Instead, we recommend businesses use the horizontal scrollable carousel template. Vertical list templates will render as horizontal scrollable carousel template post August 15th.
  • Nested menu will no longer be supported. To create a more seamless experience for people on Messenger, we are transitioning from nested persistent menu to a single layer menu format. We believe this will create an even better experience for people on Messenger. Nested menu items will render as a flat list.
  • Open Graph template which allows people to play songs inline within Messenger will no longer be supported. As a fallback, we are rendering the generic template which links to the URL. When a user clicks on the song that is shared in Messenger, the user will be directed to the audio streaming platform's website or app.

Messenger Bot Reviews will be removed on August 15, 2019. They allowed people to leave a star rating and review for a bot. Page owners will no longer be able to view these ratings for their app and Page in the Page Settings or in App Dashboard.

May 08, 2019

Breaking Change Notice

Effective as of today, the parameter seq will always be 0 for all Messenger webhook events. This deprecation was announced on November 8, 2016. After Jul 31, 2019 the seq parameter will no longer be included in webhook events. To de-duplicate messages use the mid parameter.

April 30, 2019

Messenger Platform Announcement - Graph API V3.3

  • We are introducing a new Page control to allow a Page admin opt into a Page messaging rate limit to prevent the Page from being transitioned into a high-MPS Page.
  • We are introducing a new sample Messenger App, Original Coast Clothing, to showcase Messenger automation features. This demo includes a how-to guide and open-source code to deploy on your server.

Breaking Changes

The following breaking changes apply to version 3.3+ of the Graph API, and will apply to all lower versions on July 31st, 2019.

  • The Broadcast API will support the Page-level subscription feature only, as the app-level pages_messaging_subscriptions permission has been deprecated.
  • The Messaging Insights API will remove 2 outdated metrics: page_messages_active_threads_unique and page_messages_reported_conversations_by_report_type_unique.

The following breaking changes apply to version 3.3+ of the Graph API, and will apply to all lower versions on December 31st, 2019.

January 8, 2019

Breaking Change Notice

  • User Profile API: We previously updated default access for the User Profile API to only include name, first_name, last_name, and profile_pic. Effective as of today, all apps shall have access to additional profile fields if they have been approved in app review. You may apply for access to additional fields in the Messenger Platform tab of your app console.
  • Customer chat plugin (beta): Starting today, you will need to use sdk/xfbml.customerchat.js library in order to render the customer chat plugin on your website. You'll no longer be able to use sdk.js to load the plugin.
  • Checkbox Plugin: Following the default state of the checkbox plugin being unchecked, as of April 9, 2019, we will no longer allow a pre-checked state.

December 4, 2018


  • Page-level Subscription Messaging Permission: If your app was granted the subscription messaging permission at the app-level, you should migrate to Page-level permission as soon as possible, however, as we continue to review our Subscription Messaging policies, developers provided access to send messages via app-level permissions may continue to do so until further notice.

September 27, 2018

Messenger Platform Release

  • Persona API (Beta): This new API introduces the concept of "personas" to the Messenger Platform, which allows you to invoke different identities for your bot in-thread. When a persona is invoked, the user icon and display name for the bot is switched. The Page name continues to be shown in the header of the thread.
  • Customer Chat Wordpress Plugin: The official Messenger Customer Chat plugin has been published on
  • Message Tags: The BUSINESS_PRODUCTIVITY message tag is now available for sending non-promotional, business-related updates outside the 24+1 standard messaging window. The restriction on which templates may be sent using message tags has also been removed. Tagged messages may now use any template, as well as text.
  • Platform Release Versioning: As of this release, we will no longer be assigning version numbers to Messenger Platform releases to avoid confusion with Graph API version numbering, and to enable a more frequent release cadence.

July 26, 2018

Breaking Change Notice

  • User Profile API: The following changes to the Messenger Platform's User Profile API have been announced:

    • Default profile fields: By default, the API will only return name, first_name, last_name, and profile_pic fields.
    • App-level extended profile field permissions: To access additional user profile fields, app developers must apply for each field in the Messenger Platform tab of the app console. For more information, see User Profile API - Available Profile Fields.
    • Deprecated fields: The last_ad_referral and is_payment_enabled fields are now deprecated, and will be removed from the API on October 30, 2018.

For apps created before the release of Graph API v3.1 on July 26, 2018, these changes will go into effect on January 8, 2019. Apps must be resubmitted and be approved for extended profile fields before this date.

For apps created after the release of Graph API v3.1 on July 26, 2018, these changes are in effect immediately.

June 29, 2018

  • Message ID Format: The format of the message ID returned in the message_id property of responses from the Send API has been changed.

May 30, 2018

  • App Submission Process: New app submissions are now required to be set to 'development' mode prior to submission.

May 23, 2018

May 22, 2018

May 11, 2018

Messenger Platform 2.4

  • The Customer Chat SDK is now included in the Facebook JavaScript SDK, and enables programmatic control of customer chat plugin features, such as hiding/showing the plugin, hiding/showing the greeting dialog and more.
  • The customer chat plugin now supports sender actions, user data quick replies, and enables users to send attachments.
  • Broadcast API introduces advanced targeting with label predicates, and enables easier broadcast management with scheduling.
  • Send to Messenger plugin now offers 20+ pre-defined strings to display as the plugin's button text.
  • Handover protocol makes it easier to manage thread state with the Thread Owner API, which returns the ID of the app that currently has thread control.
  • Messaging Insights API adds the page_messages_total_messaging_connections metric. This replaces the page_messages_open_conversations_unique metric, which is now deprecated.
  • Send API will automatically append default values for message sends that do not include the messaging_type property. Developers should continue to implement messaging_type as soon as possible.

May 1, 2018

April 4, 2018

  • Customer Matching via the Send API is now in closed beta, and is no longer accepting applications for new Pages. Pages that have previously been approved to use customer matching via the Send API and the Customer Matching API may continue to use the feature.

March 19, 2018

  • Customer chat plugin (beta) now supports the greeting_dialog_display and greeting_dialog_delay attributes. The minimized attribute is now deprecated; developers should migrate to using greeting_dialog_display as soon as possible.

February 26, 2018

Messenger Platform 2.3

  • Email and phone number quick replies now enable a simple way to ask the user to provide their email or phone number. The content of the quick replies are auto-populated from the user's Facebook profile. If the person has more than one email or phone number associated with their account, a separate quick reply will be shown for each.

  • Customer chat plugin (beta) introduces additional enhancements that will roll out this week, including an easy setup tool, in-browser notifications, and persistent menu support.

  • Messaging Insights API is updated with two new metrics: open conversations, and new conversations.

  • Page Inbox support for request thread control is now included in the handover protocol. Moving the conversation from 'Done' to 'Inbox' now automatically triggers a messaging_handovers webhook event.

  • Message Tags are updated for three new use cases based on your recommendations: COMMUNITY_ALERT, CONFIRMED_EVENT_REMINDER, NON_PROMOTIONAL_SUBSCRIPTION.

  • Checkbox Plugin now supports customization, including light and dark themes, a transparent background, and center alignment of the plugin content.

  • Broadcast API is officially released from beta. Thanks to all the great developers that implemented and gave us feedback!

Upcoming Breaking Changes

  • Page-level Subscription Messaging: Access to send subscription messages must now be applied for at the Page-level. Bots may continue to send subscription messages with the app-level permission until Dec 31, 2018, but Page admins that wish to continue sending subscription messages should apply for the new Page-level access as soon as possible. Page admins may apply for subscription messaging in the Messenger Platform tab of their Page settings.

  • NON_PROMOTIONAL_SUBSCRIPTION message tag: Pages that send subscription messages, are now asked to implement NON_PROMOTIONAL_SUBSCRIPTION as a message tag, rather than a messaging type. Beginning May 7, 2018, all Pages must include this message tag to flag all messages sent under subscription messaging policy.

February 13, 2018

February 1, 2018

  • Customer chat plugin (beta): Customization of the following is now supported in the Customer chat plugin: logged in greeting, logged out greeting, theme color.

December 5, 2017

  • Share to Messenger: The Facebook Sharing SDK has been updated to support sharing from native iOS and Android apps directly into Messenger conversations.

November 22, 2017

November 20, 2017

  • Send API: The character limit for text messages has been increased from 640 to 2000.

Breaking Change Notice

Beginning February 19, 2018, the following breaking changes will go into effect for the checkbox plugin and customer matching via the Send API.

  • Send API requests that use user_ref from the checkbox plugin or phone_number from customer matching to identify the message recipient will no longer trigger delivery of message_reads, message_deliveries, or message_echoes events to your webhook.

  • Send API requests that use user_ref from the checkbox plugin or phone_number from customer matching to identify the message recipient, the Send API will no longer include the recipient_id property in the API response.

November 7, 2017

Messenger Platform v2.2

  • Broadcast API is an open beta release that allows bots with the pages_messaging_subscriptions permission to send subscription messages to a multiple recipients with one API call. Messages can be sent to all open conversations or a set of PSIDs by using custom labels. You can also estimate the reach of a broadcast before it is sent and get the actual reach after the send takes place.

  • Customer chat plugin (beta) is a closed beta release that lets you add a Messenger chat window to your website. New users can start a conversation with your bot, and returning users will see recent chat history. The plugin is also optimized for the mobile web.

  • Media template is a new structured message template for sending images and video. The template supports sending images, videos, and animated gifs using an attachment_id, or the Facebook URL for any media that you have uploaded to Facebook, which means no more limits on the length of videos. The media template also supports adding an optional button.

  • Sending sponsored messages can now be done via the Messenger Platform with a single API request to the /sponsored_message_ads endpoint. This API is a thin wrapper that accepts a reduced number of properties, then calls the existing Marketing API on your behalf. Access to the API is already available to many developers, and will roll out to 100% over the next month.

  • Page-level feedback is a new addition to your Page settings, available under the 'Messenger Reviews' tab, that offers page-level aggregation of ratings and reviews. Before Platform v2.2, user feedback was only aggregated at an app-level.

  • Handover protocol is officially out of beta, and includes support for passing thread control to both the current and previous version of the page inbox. Rollout of support for the previous version of the inbox is expected to be available to 100% by mid-November.

  • Messaging Insights API now includes additional metrics: page_messages_blocked_conversations_unique, page_messages_reported_conversations_unique, and page_messages_reported_conversations_by_report_type_unique. These metrics replace page_messages_feedback_by_action_unique, which is now deprecated and will be removed in Graph API v2.12.

  • Built-in NLP now supports 11 languages for the default model, as well as default localization of date/time entities, and additional advanced settings.

  • Message tags for non-promotional use cases that require messages to be sent outside the 24-hour standard messaging window now include PAIRING_UPDATE and APPLICATION_UPDATE.

Upcoming Breaking Changes

  • messaging_type property should be included in the body of the request for all message sends, as of this release. Beginning May 7, 2018 the messaging_type property will be mandatory and all messages sent without it will not be delivered. For more information, see Sending Messages - Messaging Types.

  • page_messages_feedback_by_action_unique metric in the Messaging Insights API is now deprecated and will be removed in Graph API v2.12. For more information, see Analytics.

August 31, 2017

3 New Message Tags

Three new message tags are available for sending non-promotional messages outside the 24-hour standard messaging window:

  • ACCOUNT UPDATE: Used to confirm updates to a user's account setting. For example, when there is a change in account settings and preferences of a user profile, notification of a password change, or membership expiration.
  • PAYMENT_UPDATE: Used to provide payment updates to existing transactions. For example, it can be used to send a receipt, out-of-stock, auction ended, refund, or a status change in an existing purchase transaction.
  • PERSONAL_FINANCE_UPDATE: Used to confirm a user's financial activity. For example, it can be used to send notifications on bill pay reminders, scheduled payments, receipts of payment, transfer of funds, or other transactional activities in financial services.

For complete details, see Message Tags.

July 27, 2017

Messenger Platform v2.1

  • Built-in NLP is a simple way for developers to incorporate natural language processing into their bots. Built-in NLP automatically detects meaning and information in the text of messages, before it gets passed to the bot.

  • Handover protocol enables cross app collaboration within a single Messenger experience. The handover protocol enables businesses to create multiple experiences within a single bot.

  • Enhancements:

    • The new SDK for payments makes the Messenger webview payment process easier and more efficient. Customers can now pay using a one-step process through Messenger webview. The webview payments SDK for Messenger Platform v1.2 - 2.0 is now deprecated - support will continue for these versions through February 1, 2018.
    • Added expanded set of Facebook Page buttons: Shop Now, Get Support, Get Updates, Play Now and Get Started.
    • Added desktop support for Messenger Extensions SDK that extends functionality across mobile and web. This allows features like user ID and sharing to be available on desktop.
    • Updated customer matching API allows matching prior to sending a message to a phone number, and optionally a name, via the API.
    • Added Chat Extensions for Global Pages. Enables thread sharing across regions using the webview and Chat Extension.
    • Added policy enforcement notifications, which send notifications when a bot has been blocked or policy issues arise.
    • Added new messaging tags to make it easier to respond to customers’ questions and provide updates: APPOINTMENT_UPDATE, GAME_EVENT, TRANSPORTATION_UPDATE, FEATURE_FUNCTIONALITY_UPDATE, TICKET_UPDATE.

April 18, 2017

Messenger Platform v2.0

  • Discover tab added to Messenger, showcasing popular bots in our ecosystem, nearby places that people can message, and businesses that offer support or answer questions.

  • Chat Extensions lets bots build interactive, social features that users can invoke directly into their conversations via the composer.

  • Parametric Messenger Codes let a bot dynamically generate multiple Messenger codes that provide different functionality when they are scanned. Users can also now scan codes by holding down on the main camera interface in Messenger.

  • Enhancements:

    • The ID Matching API enables the pairing of ASIDs and PSIDs between an app and a bot belonging to the same business

    • Open Graph Template lets bots send open graph content directly to threads. Currently supports only music URLs natively with inline playback.

    • Bots can now access referral information when users enter via a Messenger Ads.

    • Released the Platform Design Kit, a library of components for designing bots.

April 5th, 2017

March 2nd, 2017

Messenger Platform v1.4

November 8th, 2016

Messenger Platform v1.3

September 12th, 2016

Messenger Platform v1.2


  • Messenger Destination Ads are now available under the website clicks objective - that means you can acquire users directly into your bot with no friction
  • Export your bot analytics on the app level to see block rates and open threads for all your pages.
  • New welcome screen when people first enter a conversation with your bot

August 30th, 2016

August 15th, 2016

  • Added a new doc: Messenger Platform Policy Overview. Please review as policy changes may impact your integration.
  • Re-added the Complete Guide which has now been broken up into multiple sections.
  • Doc navigation changes.

July 1st, 2016

Send API

Receive API

  • New event: message_echoes. Allows developers to receive all messages sent by pages.
  • New event: message_reads. To notify the developer/page a message was read.
  • New field: app_id, to identify the source of the bot message.
  • New field: metadata, passed from the Send API and sent to the message_echoes callback, to help interoperability betwen multiple bots.

User experience

  • Breaking change: Get Started button. Triggers a postback received callback instead of firing a message automatically.
  • New input style: Quick replies. A new way for bots to receive input with ephemeral buttons attached to the last message
  • New button type: Phone number to invoke the native phone dialer
  • New thread setting: Persistent menu. Supports postbacks and urls with up to five elements
  • New thread setting: Greeting text. To communicate your bot's functionality to first-time users.
  • Browser close. To allow automatically closing the browser window at the end of a custom web UI flow.
  • Account linking and unlinking: secure protocol for businesses to retrieve a page scoped user ID from within Messenger
  • Bot feedback: Users are able to leave a 5-star review and provide feedback for developers.

April 12th, 2016

  • Messenger Platform launched.