Marketing API

Marketing APIs are a collection of Graph API endpoints that can be used to help you advertise on Facebook. To get started with advertising on Facebook, we recommend you learn about Facebook's Ad Campaign Structure, to understand the objects you are working with and how they relate to each other.

New to Facebook ads? Visit Facebook Blueprint.

Common Use Cases

• Automate Ad Management: Seamlessly create multiple ad templates at once to test different creative, bidding, or tagging strategies.
• Leverage Dynamic Creative: Find the most effective creative for your target audience by automatically creating different permutations.
• Create Data-based Audiences: Easily create audience segments by integrating your CRM system with our API.
• Optimize in Real Time: Manage and optimize ads in real time using rules-based ads management.
• Build Custom Dashboards: Build dashboards to compare the performance of Facebook ads with ads on other advertising channels.

Tools

Ads ManagerBusiness ManagerCatalog ManagerCommerce Manager

Resources

• Facebook Developer Community Forums: Ask and answer questions relating to apps, app development and APIs on Facebook.
• Facebook Marketing Developers Page: Get updates on Marketing API enhancements and new features.
• Facebook Marketing Developer Community Group: Engage and interact with the developer community about topics ranging from industry news, events and more.
• Business Manager API
• Facebook Business SDK
• API Reference Docs
• Facebook for Business