Facebook Business Extension

All Facebook Business Extension versions are currently only available to approved partners. If you are interested in becoming a partner, contact your Facebook representative for access. If you do not have a representative and you are an eCommerce partner, fill out this form.

The Facebook Business Extension (FBE) is a popup-based solution that allows users to easily set up the Facebook Pixel, Catalog, and Facebook Page Shops (optional).

Facebook Business Extension Available Versions

Facebook Business Extension, v1 (Legacy)

This version was previously referred to as Facebook Business Extension, 2.5.

Facebook Business Extension, v2

This version is a preliminary implementation guide for the Facebook Business Extension, v2. It is only intended for select partners who have been granted early access.


  • Client—The Facebook Onboarding Flow popup (provided by Facebook)
  • Server—The native plugin (built by the developer)