Ads Pixel - Documentation - Facebook for Developers

Marketing API Version

Ad Pixel

Reading

A Facebook pixel is a small piece of JavaScript code that an advertiser places on every page of their website. This piece of code provides a set of lightweight functionalities for sending user-specific events and event-specific custom data to Facebook. Advertisers can use the Facebook pixel to capture intent information about how people are using their website. A single Facebook pixel is added to all pages of a website, and is then used to create website custom audiences

Permissions

Developers usually request these permissions for this endpoint:

Marketing Apps

ads_management
ads_read

Page management Apps

No data

Other Apps

No data

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

This endpoint doesn't have any parameters.

Fields

Field	Description
`id` numeric string	ID of the pixel Default
`code` string	Pixel code to be placed on the website
`creation_time` datetime	Time at which the pixel was created
`creator` User	The user who created this pixel
`is_created_by_business` bool	Flag stands for if a pixel is created by busines
`last_fired_time` datetime	Time at which the pixel was last fired
`name` string	Name of the pixel
`owner_ad_account` AdAccount	Ad Account that owns this pixel
`owner_business` Business	ID of the business that owns this pixel or null if the pixel has not been claimed by any business yet.

Edges

Edge	Description
`audiences`	The website custom audiences sourced by this pixel
`da_checks`	A list of results after running Dynamic Ads checks on this pixel.
`shared_accounts`	Ad Accounts in the same business that this pixel is shared
`shared_agencies`	Agencies or other businesses this pixel is shared with
`stats`	Stats data for this pixel

Validation Rules

Error	Description
275	Cannot determine the target object for this request. Currently supported objects include ad account, business account and associated objects.
100	Invalid parameter
274	The ad account is not enabled for usage in Ads API. Please add it in developers.facebook.com/apps -> select your app -> settings -> advanced -> advertising accounts -> Ads API
272	This Ads API call requires the user to be admin of the application

Creating

You can make a POST request to adspixels edge from the following paths:

/{business_id}/adspixels

When posting to this edge, an AdsPixel will be created.

Parameters

Name	Description
`name` string	Name of the pixel Required

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.

Struct {

id: numeric string,

}

You can make a POST request to adspixels edge from the following paths:

/act_{ad_account_id}/adspixels

When posting to this edge, an AdsPixel will be created.

Parameters

Name	Description
`name` string	Name of the pixel

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.

Struct {

id: numeric string,

}

Validation Rules

Error	Description
100	Invalid parameter
274	The ad account is not enabled for usage in Ads API. Please add it in developers.facebook.com/apps -> select your app -> settings -> advanced -> advertising accounts -> Ads API

Updating

You can update an AdsPixel by making a POST request to /{ads_pixel_id}.

Parameters

Name	Description
`name` string	Name of the pixel

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

success: bool,

}

Validation Rules

Error	Description
100	Invalid parameter
274	The ad account is not enabled for usage in Ads API. Please add it in developers.facebook.com/apps -> select your app -> settings -> advanced -> advertising accounts -> Ads API

Deleting

You can't perform this operation on this endpoint.