Parameters

These are the parameters you need if you use the Conversions API. We listed all required event data parameters and any additional data parameters you want Facebook to use for ads attribution and/or ads delivery optimization.

Main Body Parameters

Customer Information Parameters

Email: em - Hashing needed
Phone: ph - Hashing needed
Gender: ge - Hashing needed
Date of Birth: db - Hashing needed
Last Name: ln - Hashing needed
First Name: fn - Hashing needed
City: ct - Hashing needed
State: st - Hashing needed
Zip: zp - Hashing needed
Country: country - Hashing needed
External ID: external_id - Hashing recommended
Client IP address: client_ip_address - Do not hash
Client user agent: client_user_agent - Do not hash
Click ID: fbc - Do not hash
Browser ID: fbp - Do not hash
Subscription ID: subscription_id - Do not hash
FB Login ID: fb_login_id - Do not hash
Lead ID: lead_id - Do not hash

Server Event Parameters

Custom Data Parameters

More Information

Overview: fbp and fbc Parameters

Please visit the Facebook Privacy and Data Use Guide to learn what data is sent when using Facebook pixel.

See Also

Conversions API: Documentation
Using the Conversions API
Visit the Facebook Privacy and Data Use Guide to learn what data is sent when using Facebook pixel.