Use these parameters with the Conversions API. These parameters consist of all required event data parameters and any additional data parameters to use for ads attribution and/or ads delivery optimization.

Website events shared using the Conversions API require the following data parameters: client_user_agent, action_source, and event_source_url, while non-web events require only action_source. These parameters contribute to improving the quality of events used for ad delivery and may improve campaign performance.

Register for the webinar: ‘How to Use Facebook’s Conversions API: A Developer's Guide’ on Wednesday, June 16th. Facebook experts will guide you step-by-step through implementing the Conversions API and best practices. A “Conversions API Direct Integration Playbook” will be sent to registered participants following the webinar.

Main Body Parameters

Customer Information Parameters

Server Event Parameters

Custom Data Parameters

See Also

See the Facebook Privacy and Data Use Guide to learn what data is sent when using Facebook pixel.