Parameters

These parameters consist of all required event data parameters and any additional data parameters the Conversions API needs to use for ads attribution and/or ads delivery optimization.

Main Body Parameters data test_event_code Customer Information Parameters em: Email — Hashing required ph: Phone Number — Hashing required fn: First Name — Hashing required ln: Last Name — Hashing required ge: Gender — Hashing required db: Date of Birth — Hashing required ct: City — Hashing required st: State — Hashing required zp: Zip Code — Hashing required country: Country — Hashing required external_id: External ID — Hashing recommended client_ip_address: Client IP Address — Do not hash client_user_agent: Client User Agent — Do not hash fbc: Click ID — Do not hash fbp: Browser ID — Do not hash subscription_id: Subscription ID — Do not hash fb_login_id: Facebook Login ID — Do not hash lead_id: Lead ID — Do not hash

Server Event Parameters event_name event_time user_data custom_data event_source_url opt_out event_id action_source data_processing_options data_processing_options_country data_processing_options_state Custom Data Parameters value currency content_name content_category content_ids contents content_type order_id predicted_ltv num_items search_string status delivery_category Custom Properties

Conversions API for Lead Optimization

If you integrate your CRM system with the Conversions API for lead events, refer to the CRM Integration guide for the required fields.

See Also

• Overview: fbp and fbc Parameters

Learn More

• Conversions API: Documentation
• Using the Conversions API
• Facebook Privacy and Data Use Guide