These parameters consist of all required event data parameters and any additional data parameters the Conversions API needs to use for ads attribution and/or ads delivery optimization.
Website events shared using the Conversions API require the client_user_agent
, action_source
, and event_source_url
parameters, while non-web events require only action_source
. These parameters contribute to improving the quality of events used for ad delivery and may improve campaign performance.
Main Body ParametersCustomer Information Parameters
| Server Event Parameters
Custom Data Parameters |
If you integrate your CRM system with the Conversions API for lead events, refer to the CRM Integration guide for the required fields.
fbp
and fbc
Parameters