Use these parameters with the Conversions API. These parameters consist of all required event data parameters and any additional data parameters to use for ads attribution and/or ads delivery optimization.
Website events shared using the Conversions API require the following data parameters: client_user_agent
, action_source
, and event_source_url
, while non-web events require only action_source
. These parameters contribute to improving the quality of events used for ad delivery and may improve campaign performance.
Main Body ParametersCustomer Information Parameters
| Server Event Parameters
Custom Data Parameters |
fbp
and fbc
ParametersSee the Facebook Privacy and Data Use Guide to learn what data is sent when using Facebook pixel.