Guides

Use these guides to help you perform common actions with the conversions API.

Send Requests And Verify Events

Learn to send events to our API, handle dropped events and batch requests. Confirm that your events have arrived.

Setup Conversions API As A Platform

If you offer Facebook Pixel to your clients, you may want to consider adding conversions API functionalities. Learn how to setup our server events as part of your platform.

Zapier Integration

Leverage automation platform Zapier to send events to our conversions API. Use Facebook's Zapier app to automatically send events every time something changes in your data source.

End-to-End Implementation

Step-by-step guide to implement the Conversions API. Instructions for Direct Integration and Integration as a Platform.

Business SDK Features for Conversions API

Learn about Facebook Business SDK advanced features designed especially for Conversions API users: Asynchronous Requests, Concurrent Batching, and HTTP Service Interface

Subscription Lifecycle Events

Subscription advertisers can send RecurringSubscriptionPayment and CancelSubscription events via Conversions API. Learn more about requirements, parameters, and metrics.