Use these parameters to send additional data for ads delivery optimization.
Parameter | Description |
---|---|
content_category string | The category of the content associated with the event. Example: |
content_ids array<string> | The content IDs associated with the event, such as product SKUs for items in an Example: |
content_name string | The name of the page or product associated with the event. Example: |
content_type string | Should be set to
|
contents array<object> | A list of JSON objects that contain the product IDs associated with the event plus information about the products. Example: |
currency string | Required for purchase events. Example: |
delivery_category string | Optional for purchase events.
|
num_items string | Use only with Example: |
order_id string | The order ID for this transaction as a string. Example: |
predicted_ltv float | The predicted lifetime value of a conversion event. Example: |
search_string string | Use only with Example: |
status string | Use only with Example: |
value float | Required for purchase events. Example: |
If our predefined object properties don't suit your needs, you can include your own, custom properties. Custom properties can be used with both standard and custom events, and can help you further define custom audiences.
This behavior is the same for Conversions API and Meta Pixel. See Meta Pixel Custom Properties for more information.