The Conversions API Gateway is a self-serve configuration option in Events Manager. It enables businesses to integrate following best practices guidance and send events with the Meta Pixel and the Conversions API in a redundant set up, without dedicated developer resources, so no third-party partners or coding is necessary.
Additionally, the Conversions API Gateway offers incremental efficiencies, such as:
The current version of Conversions API Gateway only supports Amazon Web Services (AWS).
The Conversions API Gateway integration is not intended to have any incremental performance benefits over other integration methods, other than the efficiencies listed above. However, by making integration faster, easier and more cost-effective, more clients will be able to take advantage of the Conversions API and its performance-enhancing potential in general.
Conversions API Gateway is configured by self-provisioning a server instance in your cloud environment, which is used to send web events through a reliable server to server connection to Facebook.
Below is a high level diagram of the major components involved in Conversions API Gateway:
In this diagram:
event_id
deduplication key is automatically generated and propagated to help ensure deduplication between both channels.Conversions API Gateway supports multiple domains. For example, you can have multiple domains such as “domain.com” , “domain.co.uk”, “anotherdomain.com”. All of these domains could be configured within a single instance of Conversions API Gateway during deployment. Please review the setup guide for more details.
Conversions API Gateway supports multiple Meta Pixels. To configure this, your Meta Pixel should be under the same business account and have an existing Conversions API Gateway deployment for one of your Meta Pixels. Please review the setup guide for more details.
Conversions API Gateway requires a non-Facebook third-party managed cloud provider (for example, AWS) account to allow businesses to automatically deploy the underlying infrastructure without the need of a developer as well as to have a predictable cost.
The current version of Conversions API Gateway only supports Amazon Web Services (AWS) accounts.
Meta Pixel
Facebook standard JavaScript library loaded on the advertiser’s website that allows business to share data about customer actions, referred to as Business Tools Data in the Facebook Business Tools Terms. For businesses which enable Conversions API Gateway, this JavaScript tag will:
Conversions API Gateway
Conversions API Gateway is a standalone Facebook software and a Kubernetes-based deployment hosted on an AWS EC2 instance. It is provisioned within an AWS account owned by the business, using AWS CloudFormation. It is composed of two main modules:
Conversions API Gateway provides a user interface with the product. You can access this UI from “https://<Conversions API Gateway Endpoint>/hub/capig” (i.e., the Conversions API Gateway endpoint that you have configured in DNS).
From this UI, you can see:
Through the Conversions API Gateway, businesses can share the same data that is shared when using the Meta Pixel, with an exception of the list below. Please reference the Facebook Business Solutions guide for more information.
The following data is not supported through Conversions API Gateway: