Please ensure you have reviewed and completed the prerequisites for Conversions API Gateway before you go through this setup guide.
This guide shows you how to set up the Conversions API Gateway. Follow the steps below for a successful implementation.
To begin the setup process, navigate to the Settings tab within Meta Events Manager. Under "Set up with Conversions API Gateway", click on Get Started.
Log in to AWS if you have not already done so.
Next, set up your DNS by accessing your DNS provider.
Next, refer to the ConversionsApiGatewayInstanceURL, and click on the URL.
To access the Conversions API Gateway Admin UI, use the subdomain link (Conversions API Endpoint) from step #1.
Finally, go back to the Events Manager to complete the next steps.
To enable IMG tag endpoint, you must run the following command in Conversions API Gateway Shell:
config write EventBridge /ENABLE_IMAGE_PIXEL_ENDPOINT true
The command replicates the existing IMG Pixel tag. And in the new tag, replace the default IMG Pixel src hostname (www.facebook.com) with its Conversions API Gateway hostname. Once above is done, events will be sent to /tr endpoint, just like with the Pixel IMG tag.
Meta Events Manager allows you to add new connections, configure additional domains and add new Pixels to your existing Conversions API Gateway connection. To define these, please follow the below steps:
Click on Partner Integrations, which appears on left side of page:
Select Conversions API Gateway to open the Conversions API Gateway.
In this screen you can view:
Click on the Settings and select the action you would like to take.
This allows you to set up a new Conversions API Gateway instance with another Meta Pixel. Below shows the first step in the dialog, where you can select a Meta Pixel for the installation. The rest of the flow is similar to the one from the Meta Pixel settings page.
This option allows you to modify domains on an existing Conversions API Gateway installation.
This option allows you to onboard another Meta Pixel on an existing Conversions API Gateway installation.
To begin the setup process, navigate to the Settings tab within Meta Events Manager. Under the section “Existing Conversions API Gateways”, click the Connect button: