Facebook’s automotive ads leverage cross-device intent signals to automatically promote relevant vehicle from your inventory with unique creatives on Facebook. Automotive inventory ads is a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients.
Facebook’s automotive offer ads leverage cross-device intent signals to automatically promote relevant vehicle offers on Facebook. An automotive offers catalog consists of information about the offers, corresponding vehicles, and markets/regions where the offer is valid.
We match the vehicle from your catalog with people whose activity on and off Facebook suggests they're interested. We determine which vehicle to display by evaluating intent signals of from people who are both on and off the Facebook apps and those who demonstrate similar characteristics. To see an example of what an automotive inventory looks like, contact your Facebook representative.
You should optimize for automotive detail pages and cost per action that your Meta Pixel measures. Compare this against website conversion ads and/or if you're currently using automotive inventory ads, compare with those campaigns.