Type of destination an ad links to; in other words, where someone goes when they click on an ad or call-to-action in an ad. Provides a single destination type for all ads in an ad set. Ads in this ad set only contain different types of ad creative and do not provide unique destination types. Your chosen destination type must be consistent with your objective and optimization goal.
Possible destination types and usage include:
No defined destination type. Returned only in read mode if you create an ad set prior to v2.11 or if you have objectives that do not appear in the table of objectives below.
All Ads in ad set must have ad creative with at least one valid, external URL.
Ads in this ad set must provide an app ID in promoted object. Destination is either the app installed on someone's phone or in the app store if not installed.
All ads in this ad set must have ad creative with Messenger as a destination.
Used with Dynamic Ads. An ad set's promoted object must have a
Destination type is optional. However, as of Marketing API v2.14, we validate this to check if you selected a setting compatible with your chosen objective and optimization goal. See Marketing API, Validation.
If you are using v2.10 or earlier, the objectives are optional:
|Objective||Available Destination Types|
All Other Objectives