Automotive Ads

Facebook’s automotive ads leverage cross-device intent signals to automatically promote relevant vehicle from your inventory with unique creatives on Facebook. Automotive ads is a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients.

Common Uses

Automotive Inventory Ads

If you fall into one or more of these scenarios, we recommend you use automotive inventory ads:

  • You currently use ads to drive automotive sales.
  • You already use Facebook ads to drive sales and traffic from new customers with non-automotive inventory ads, and you want to improve performance of your ads, and automate your work so that more products from your catalog can be advertised.
  • You want an always-on solution that engages existing customers and grows your business by driving traffic and converting new customers.

Automotive Offer Ads

Facebook’s automotive offer ads leverage cross-device intent signals to automatically promote relevant vehicle offers on Facebook. An automotive offers catalog consists of information about the offers, corresponding vehicles, and markets/regions where the offer is valid.

Click to Marketplace Ads

Click to Marketplace ads enable advertisers to drive to on-Facebook listings as a destination for their product catalog sales campaigns instead of external websites. These ads can drive awareness of used car inventory with placements on Facebook News Feed and Marketplace. Learn more about Click to Marketplace ads, Marketplace and Click to Marketplace ads, Help Center.

Documentation Contents


Explanations of core concepts and usage requirements.

Get Started

A list of steps on how to get started with automotive ads.


Use case-based guides to help you perform specific actions.


Product specifications and endpoint references.