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Facebook Home

April 4, 2013ByJenny Yuen

Today we announced Facebook Home on Android, which is the mobile experience designed to put your friends at the center of your phone. For developers, Home enables new ways to surface your content to help people discover your app and reengage with existing users. These include:

Cover feed: With Home, people can immediately access your app content from their News Feed once they turn on their phone. We also make it easy for people to engage with your content as they can simply double tap to like a post and comment right from cover feed. At launch, Open Graph stories with user generated photos will be supported in cover feed.

Notifications: People will receive bigger, bolder notifications from you right on their phone home screen. We’ve made improvements to notifications to make them more engaging and easier for people to interact with. It’s never been easier to reengage with people using your app.

Chat heads: We’ve optimized messaging so that people can seamlessly receive messages in a non-intrusive fashion while they're using your apps. This will help improve engagement as it lets people jump in and out of conversations without ever having to leave your app.

App launcher: Home’s launcher makes it easy for people to get to your apps quickly. People choose what's on their app launcher and it’s simple for them to get your app in there.

We’re excited to give you new ways to engage with people through Home. This release is a first step and we'll continue to improve Home - including enabling support for additional Open Graph story types. Learn more about Home.