Collection Ads

Collection is an ad format that makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

You can use Canvas to design your collection ad, which provides a fullscreen experience for mobile devices. Choose a Canvas fullscreen template for your collection ad or create your own customized Canvas. For background, see Ads Help Center, Canvas.

For general information on using Collections, see:

Facebook for Business: Collection
Create a collection with a product catalog
Create a collection without a product catalog

Objectives and Placements

Collection is supported in the following objectives:

Traffic
Conversions
Product Catalog Sales - When you use Collections from a product set.
Store Visits - Available on a limited basis to whitelisted partners and advertisers

Collection is only available in the mobile News Feed placement on Facebook. Learn more about objectives and placements.

Creating Collection Ads from Canvas

Feature products in a fullscreen Canvas with four products under a hero image or video, which displays in mobile News Feed. You can also use slideshow videos. Only available for the Traffic and Conversions objectives and only compatible with mobile placements.

Before you create Canvas Collection Ads, provide ad creative and a Canvas. You must provide at least four elements that represent photos or four elements representing products with product tags. Child photo elements in slideshow element are also valid.

You can use a template as quick way to create a Canvas for a specific business goal. The layout for each template is fixed; however, you can replace default content with your own images, videos, products, text and links. Also see Canvas Ads, Using Canvas Templates.

There are two types of Canvas Collection Ads—image-based and video-based, depending on the asset in your hero media. Once you have ad creative, you can create an ad with these fields:

Field Name	Description	Type	Required
`link`	Redirect viewer to Canvas	`string`	Yes
`collection_thumbnails`	Array of thumbnails. Four thumbnails required.	`array`	Yes

The thumbnail fields are as follows:

Field Name	Description	Type	Required
`element_id`	Photo or product list element ID. Image appears in the canvas after someone clicks the ad. A hero image element ID is invalid.	`numeric string`	Yes
`element_child_index`	Either product index in array of photo element IDs with product tags. Or product index in array of `product_id_list` which contains product list elements	`integer` greater than or equal to zero	Yes, for photo element with product tags and product list element
`element_crops`	A JSON object defining crop dimensions for the image specified. **Only `100x100` crop key allowed.	`AdsImageCrops`.	Yes, for photo element

Create an Image-Based Ad (Example)

curl 
  -F 'name=Canvas Collection Sample Image Creative' 
  -F 'object_story_spec={ 
    "link_data": {
      "link": "https://fb.com/canvas_doc/ELIGIBLE_CANVAS_ID", 
      "message": "Ad message", 
      "name": "name", 
      "picture": "IMAGE_URL", 
      "collection_thumbnails": [
        {"element_crops": {"100x100": [[0, 0], [100, 100]]},"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
        {"element_crops": {"100x100": [[0, 0], [100, 100]]},"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
        {"element_child_index": 0,"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
        {"element_child_index": 1,"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
      ],
    }, 
    "page_id": "PAGE_ID" 
  }' 
  -F 'access_token=ACCESS_TOKEN' 
  https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/adcreatives

Create an Image-Based Ad with a Product Set Element (Example)

curl \
  -F 'name=Collection Sample Image Creative' \
  -F 'object_story_spec={ 
    "link_data": {
      "link": "https://fb.com/canvas_doc/CANVAS_ID_WITH_PRODUCT_SET", 
      "message": "Ad message", 
      "name": "name", 
      "picture": 1000003, 
      "retailer_item_ids": [ 
        "RETAILER_ID_1", 
        "RETAILER_ID_2", 
        "RETAILER_ID_3", 
        "RETAILER_ID_4" 
      ] 
    }, 
    "page_id": "PAGE_ID" 
  }' \
  -F 'product_set_id=PRODUCT_SET_ID_IN_CANVAS' \
  -F 'access_token=ACCESS_TOKEN' \
  https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/adcreatives

Create a Video-Based Ad (Example)

curl 
  -F 'name=Canvas Collection Sample Video Creative' 
  -F 'object_story_spec={ 
    "page_id": "PAGE_ID", 
    "video_data": { 
      "call_to_action": {"type":"LEARN_MORE","value":{"link":"https://fb.com/canvas_doc/ELIGIBLE_CANVAS_ID"}}, 
      "image_url": "IMAGE_URL",
      "collection_thumbnails": [
        {"element_crops": {"100x100": [[0, 0], [100, 100]]},"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
        {"element_crops": {"100x100": [[0, 0], [100, 100]]},"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
        {"element_child_index": 0,"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
        {"element_child_index": 1,"element_id": "PHOTO_ELEMENT_NO_PRODUCT_TAGS_ID",},
      ],
      "title": "My title", 
      "video_id": "VIDEO_ID" 
    } 
  }' 
  -F 'access_token=ACCESS_TOKEN' 
  https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/adcreatives

Create a Video-Based Ad with a Product Set Element (Example)


curl \
  -F 'name=Collection Sample Video Creative' \
  -F 'object_story_spec={ 
    "page_id": "PAGE_ID", 
    "video_data": { 
      "call_to_action": {
        "type":"LEARN_MORE",
        "value":{
          "link":"https://fb.com/canvas_doc/CANVAS_ID_WITH_PRODUCT_SET",
          "link_format":"VIDEO_LPP"
        }
      }, 
      "image_url": 1000003, 
      "retailer_item_ids": [ 
        "RETAILER_ID_1", 
        "RETAILER_ID_2", 
        "RETAILER_ID_3", 
        "RETAILER_ID_4" 
      ], 
      "title": "My title", 
      "video_id": "VIDEO_ID" 
    } 
  }' \
  -F 'product_set_id=PRODUCT_SET_ID_IN_CANVAS' \
  -F 'access_token=ACCESS_TOKEN' \
  https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/adcreatives

Create Engagement Audiences

You can automatically create audiences for people who interacted with your Canvas Collection ad.

This API is available on a limited basis to white-listed partners and advertisers. Contact your Facebook representative to use this API.

Target your Canvas with fullscreen experience at people who tapped your Canvas Collection ad. We call this type of audience a Fullscreen Experience engagement audience. Build this audience by creating a Custom Audience with subtype set to ENGAGEMENT, object_id to CANVAS_ID, and a rule to track one of the Canvas events demonstrated below.

Create an Audience of People who opened a Canvas (Example)

curl \
    -F 'name=Collection Engagement Audience' 
    -F 'subtype=ENGAGEMENT' 
    -F 'description=People who opened this Canvas' 
    -F 'rule=[{"object_id":"CANVAS_ID","event_name":"instant_shopping_document_open"}]' 
    -F 'access_token=ACCESS_TOKEN' 
https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/customaudiences

Create an Audience with People who clicked any links in the Canvas (Example)

curl \
    -F 'name=Collection Engagement Audience' 
    -F 'subtype=ENGAGEMENT' 
    -F 'description=People who clicked any links in this Canvas' 
    -F 'rule=[{"object_id":"CANVAS_ID","event_name":"instant_shopping_element_click"}]'
    -F 'access_token=ACCESS_TOKEN' 
https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/customaudiences

Create Collection Ads from Product Sets

Create collection ads from your Dynamic Ads catalog. A collection ad has four products under a hero image or video and displays in mobile News Feed. You can use slideshow videos with this feature. This is available for the advertising objectives: Traffic, Conversions and Product Catalog Sales on a limited basis to white-listed partners. Collection ads are only compatible with mobile placements.

The ad appears in News Feed, and people can see more in a fullscreen experience that opens when they tap the ad. To use a product set, you should be familiar with Dynamic Ads and alreadyhave a product catalog set up. See Dynamic Ads and Dynamic Ads, Product Catalog for more information.

Support and Limitations

You can use template URL spec and also additional_image_index when you provide the product image. See Dynamic Ads, Provide Ad Creative, Click Tracking and Templates.

Note: Engagement Custom Audiences are not supported.

Creating Collection Ads

Before you create Collection Ads, you should provide ad creative. There are two types of Collection Ads with products—image-based and video-based. Use this new creative when creating your new ad.

The fields used in these ads are as follows:

Field Name	Description	Type	Required
`product_set_id`	Product Set to display to audience	`numeric string`	Yes
`retailer_item_ids`	Array of strings. Product IDs to display from the product set. Use `["0", "0", "0", "0"]` to not customize the products shown in feed.	`array`	Yes
`description`	Headline content	`string`	Yes
`title` or `name`	Post title	`string`	Yes

The creative product_set_id must match or be a subset of product_set_id in an ad set's `promoted_object.

Create an Image-Based Ad (Example)

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;

$link_data = new AdCreativeLinkData();
$link_data->setData(array(
  AdCreativeLinkDataFields::MESSAGE => 'Ad message',
  AdCreativeLinkDataFields::LINK => '<URL>',
  AdCreativeLinkDataFields::CAPTION => '<URL>',
  AdCreativeLinkDataFields::PICTURE => $picture_url,
  AdCreativeLinkDataFields::NAME => 'name',
  AdCreativeFields::RETAILER_ITEM_IDS =>
    array(<RETAILER_ID_1>, <RETAILER_ID_2>, <RETAILER_ID_3>, <RETAILER_ID_4>),
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::LINK_DATA => $link_data,
));

$creative = (new AdAccount('act_<AD_ACCOUNT_ID>'))->createAdCreative(
  array(
    AdCreativeFields::ID,
    AdCreativeFields::NAME,
    AdCreativeFields::OBJECT_STORY_SPEC,
    AdCreativeFields::PRODUCT_SET_ID,
  ),
  array(
    AdCreativeFields::NAME => 'Collection Sample Image Creative',
    AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
    AdCreativeFields::PRODUCT_SET_ID => $product_set_id,
  ));

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreativelinkdata \
    import AdCreativeLinkData

link_data = AdCreativeLinkData()
link_data[AdCreativeLinkData.Field.description] = 'My Description'
link_data[AdCreativeLinkData.Field.message] = 'Ad message'
link_data[AdCreativeLinkData.Field.link] = url
link_data[AdCreativeLinkData.Field.picture] = '<IMAGE_URL>'
link_data[AdCreativeLinkData.Field.name] = 'name'
link_data[AdCreative.Field.retailer_item_ids] = [
    '<RETAILER_ID_1>',
    '<RETAILER_ID_2>',
    '<RETAILER_ID_3>',
    '<RETAILER_ID_4>',
]

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.link_data] = link_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Collection Sample Image Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative[AdCreative.Field.product_set_id] = product_set_id
creative.remote_create()

curl \
  -F 'name=Collection Sample Image Creative' \
  -F 'object_story_spec={ 
    "link_data": { 
      "caption": "<URL>", 
      "link": "<URL>", 
      "message": "Ad message", 
      "name": "name", 
      "picture": 1000003, 
      "retailer_item_ids": [ 
        "<RETAILER_ID_1>", 
        "<RETAILER_ID_2>", 
        "<RETAILER_ID_3>", 
        "<RETAILER_ID_4>" 
      ] 
    }, 
    "page_id": "<PAGE_ID>" 
  }' \
  -F 'product_set_id=1000005' \
  -F 'fields=id,name,object_story_spec,product_set_id' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/adcreatives

Image-based fields:

Field Name	Description	Type
`picture`	URL of hero image in ad. Provide `picture` or `image_hash`.	`string`
`image_hash`	Hash of hero image. Provide `picture` or `image_hash`.	`string`
`link`	Redirect viewer to this URL.	`string`
`caption`	Clean URL for the CTA button at the bottom of the creative.	`string`

Create a Video-Based Ad (Example)

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;

$video_data = new AdCreativeVideoData();
$video_data->setData(array(
  AdCreativeVideoDataFields::TITLE => 'My title',
  AdCreativeVideoDataFields::IMAGE_URL => $thumbnail_url,
  AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
  AdCreativeVideoDataFields::CALL_TO_ACTION => array(
    'type' => 'LEARN_MORE',
    'value' => array(
      'link' => '<URL>',
      'link_format' => 'VIDEO_LPP'
    ),
  ),
  "retailer_item_ids" => array(
    <RETAILER_ID_1>,
    <RETAILER_ID_2>,
    <RETAILER_ID_3>,
    <RETAILER_ID_4>),
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));

$creative = (new AdAccount('act_<AD_ACCOUNT_ID>'))->createAdCreative(
  array(
    AdCreativeFields::ID,
    AdCreativeFields::NAME,
    AdCreativeFields::OBJECT_STORY_SPEC,
    AdCreativeFields::PRODUCT_SET_ID,
  ),
  array(
    AdCreativeFields::NAME => 'Collection Sample Video Creative',
    AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
    AdCreativeFields::PRODUCT_SET_ID => $product_set_id,
  ));

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreativelinkdatacalltoaction \
    import AdCreativeLinkDataCallToAction
from facebookads.adobjects.adcreativevideodata \
    import AdCreativeVideoData

video_data = AdCreativeVideoData()
video_data[AdCreativeVideoData.Field.title] = 'My title'
video_data[AdCreativeVideoData.Field.video_id] = <VIDEO_ID>
video_data[AdCreativeVideoData.Field.image_url] = '<IMAGE_URL>'
video_data[AdCreativeVideoData.Field.call_to_action] = {
    'type': AdCreativeLinkDataCallToAction.Type.learn_more,
    'value': {
        'link': url,
        'link_format': 'VIDEO_LPP',
    },
}
video_data['retailer_item_ids'] = [
    '<RETAILER_ID_1>',
    '<RETAILER_ID_2>',
    '<RETAILER_ID_3>',
    '<RETAILER_ID_4>',
]

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.video_data] = video_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Collection Sample Video Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative[AdCreative.Field.product_set_id] = product_set_id
creative.remote_create()

curl \
  -F 'name=Collection Sample Video Creative' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"LEARN_MORE","value":{"link":"<URL>","link_format":"VIDEO_LPP"}}, 
      "image_url": 1000003, 
      "retailer_item_ids": [ 
        "<RETAILER_ID_1>", 
        "<RETAILER_ID_2>", 
        "<RETAILER_ID_3>", 
        "<RETAILER_ID_4>" 
      ], 
      "title": "My title", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'product_set_id=1000006' \
  -F 'fields=id,name,object_story_spec,product_set_id' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Video-specific fields are:

Field Name	Description	Type
`video_id`	Unique ID for hero video.	`string`
`image_hash`	Thumbnail image for video. Provide `image_hash` or `image_url`.	`string`
`image_url`	URL for video thumbnail. Provide `image_hash` or `image_url`.	`string`
`link`	Redirect viewer to this URL.	`string`
`link_caption`	Clean URL for the CTA button at the bottom of the creative.	`string`
`link_format`	Use `VIDEO_LPP`.	`string`

Create a Post-Click Configuration Ad (Example)

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;

$link_data = new AdCreativeLinkData();
$link_data->setData(array(
  AdCreativeLinkDataFields::MESSAGE => 'try it out',
  AdCreativeLinkDataFields::LINK => '<URL>',
  AdCreativeLinkDataFields::IMAGE_HASH => '<IMAGE_HASH>',
  'retailer_item_ids' => array(
    $retailer_id_1,
    $retailer_id_2,
    $retailer_id_3,
    $retailer_id_4
  ),
  'post_click_configuration' => array(
    'post_click_item_headline' => '{{product.name}}',
    'post_click_item_description' => '{{field.hide}}',
  ),
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::LINK_DATA => $link_data,
));

$creative = (new AdAccount('act_<AD_ACCOUNT_ID>'))->createAdCreative(
  array(),
  array(
    AdCreativeFields::NAME => 'Collection Sample Image Creative',
    AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
    AdCreativeFields::PRODUCT_SET_ID => $product_set_id,
  ));

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativelinkdata import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

link_data = AdCreativeLinkData()
link_data[AdCreativeLinkData.Field.message] = 'try it out'
link_data[AdCreativeLinkData.Field.link] = '<URL>'
link_data[AdCreativeLinkData.Field.image_hash] = '<IMAGE_HASH>'
link_data[AdCreativeLinkData.Field.name] = 'name'
link_data['retailer_item_ids'] = [
    retailer_id_1,
    retailer_id_2,
    retailer_id_3,
    retailer_id_4,
]
post_click_item = {}
post_click_item['post_click_item_headline'] = '{{product.name}}'
post_click_item['post_click_item_description'] = '{{field.hide}}'
link_data['post_click_configuration'] = post_click_item

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.link_data] = link_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Collection Sample Image Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative[AdCreative.Field.product_set_id] = product_set_id
creative.remote_create()

curl \
  -F 'name=Collection Sample Image Creative' \
  -F 'object_story_spec={ 
    "link_data": { 
      "image_hash": "<IMAGE_HASH>", 
      "link": "<URL>", 
      "message": "try it out", 
      "post_click_configuration": { 
        "post_click_item_headline": "{{product.name}}", 
        "post_click_item_description": "{{field.hide}}" 
      }, 
      "retailer_item_ids": [ 
        1, 
        2, 
        3, 
        4 
      ] 
    }, 
    "page_id": "<PAGE_ID>" 
  }' \
  -F 'product_set_id=1000005' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Post-Click configuration fields:

Field Name	Description	Example
`post_click_configuration`	Provide a content or product field template for the product headline and description.
`post_click_item_headline`	Item headline. Displays with template tag.	For example `{{product.name}}`
`post_click_item_description`	Item description. Displays with template tag or hidden.	For example `{{product.brand}}`. To hide this field, use: `{{field.hide}}`

You can also provide a text overlay for your collection ad based on a product set. This is text that appears as a layer over your ad. This is similar to using image and text overlays for Dynamic Ads, except you specify it in post_click_configuration under link_data and video_data.

Add a Text Overlay for Your Collection Ad Based on a Product Set (Example)

[
    "product_set_id": "164841047434587",
    "object_story_spec": {
      "page_id": "ID_NUMBER",
      "link_data": {
        "call_to_action": {
          "type": "LEARN_MORE",
        },
        "name": " check this out ",
        "post_click_configuration": {
	    "post_click_item_headline": "{{product.brand}}",
            "post_click_item_description": "{{product.price}}",
            "image_overlay_spec" : {
               "overlay_template": "pill_with_text",
               "text_type": "price",
               "text_font": "dynads_hybrid_bold",
               "position": "top_left",
               "theme_color": "background_e50900_text_ffffff",
               "float_with_margin": true,
             },
         },
        "image_hash": "HASH_ID",
        "retailer_item_ids": [
          "0",
          "0",
          "0",
          "0",
        ],
      },
    },
    "object_type": "SHARE",
    "title": "check this out",
]

Combining Destinations and Hotels in Collection Ads

With collection ads, advertisers can now show creative from their destination catalog in the hero image and pair it with a carousel of hotels in that destination. Advertisers must provide a fallback image for the hero image in case there's no corresponding destination for the hotels in the carousel.

About this feature: * It's available in the product catalog sales objective only. * Enables destination images (in the hero image) to be paired dynamically with corresponding hotels (in the carousel).

The video creative is not supported at this time.
Only the destination and hotel catalog combination is supported.

Example

curl \
-F 'name=Collection API' \
-F 'object_story_spec={
      "page_id": "<PAGE_ID>",
       "link_data": {
          "name": "Name: Happy Hotels",
          "description": "Description: Test Description",
          "call_to_action": {"type":"LEARN_MORE"},
           "post_click_configuration": {
             "post_click_item_headline": "{{hotel.name}}" ,
             "post_click_item_description": "{{hotel.price}}"
           } ,
          "retailer_item_ids": [
            "0" ,
            "0" ,
            "0" ,
            "0"
          ] ,
          "message": "message",
          "name": "name",
          // image_hash will only be used if no destination image
          // can be matched to hotels.
          "image_hash": "<IMAGE_HASH>",
      }
    }' \
-F 'product_set_id=1000005' \
-F 'destination_set_id=1000006' \
-F 'access_token=<access token sanitized>' \
https://graph.facebook.com/v2.10/act_<AD_ACCOUNT_ID>/adcreatives

For more information about overlays, see Dynamic Ads, Provide Ad Creative.