Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.
If you're not a developer, we recommend that you get help to complete your app setup:
Once app setup is complete, you can create and run app ads in Ads Manager.
You will need to register as a developer in order to complete these steps. To register, go to developers.facebook.com, click the My Apps link, and complete the registration steps.