Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Business Help Center: About App Ads. Then, come back here for implementation details.
If you're not a developer, we recommend that you get help to complete your app setup:
Register your mobile app in the Facebook App Dashboard so you can implement the Facebook SDK and use App Ads.
Facebook SDKs enable you to pass app event data from your app to Facebook. With app event data, you can accurately track and measure the actions people take in your app.
Add events to optimize your ad for installs or other actions.
Send people directly to information they are interested in when they open your app for the first time.
Get specific about who you’d like to reach with your Facebook Ads.
Optimize for installs, link clicks, and app events.
Measure Installs and In-App Conversions. Get insights from Ads Manager and Events Manager.
Create ads for desktop apps and mobile apps. Learn about playable ads. Use videos in your ads.
FAQ and Troubleshooting
Frequently Asked Questions and Answers about App Ads.
Check the status and setup of your app and your app ads.
Consider our best practices when running App Ads on Facebook.
Understand and optimize your complete customer journey across mobile, web, bots, offline, and more.
Track actions that take place in your app or on your web page to view analytics, measure ad performance, and build audiences for ad targeting.
Take free online courses about promoting your app on Facebook.
For small and mid-sized businesses to get education, product updates, advertiser best practice guides, and success stories.
Follow our Facebook Page to learn about success stories, product launch updates, educational and support programs, and more.
Build engaging social apps and get more installs on the Android platform.
Build engaging social apps and get more installs on the iOS platform.
Build engaging social apps and get more installs on the Web.