Mobile app ads help you get more people to install and engage with your app. For background, see Ads Help Center; Mobile App Installs and Engagement. This guide is for all software developers who are setting up an app for app ads.
If you're not a developer, there are technical instructions in this guide to set up and help optimize delivery of your mobile app ads. You should get a developer to complete your initial set up. Once that is complete, you can then create and run app ads in Ads Manager. If you or your organization are working with a Facebook Marketing Partner, your partner can complete all the technical set up you need.
You will need to register as a developer in order to complete these steps. To register, go to developers.facebook.com, click the My Apps link, and complete the registration steps.