FbStart App of the Year 2017 Global Winner

FbStart App of the Year 2017 global winner, SoloLearn, found membership in FbStart as instrumental to building a useful, global product.

Available on: iOS, Android, Web

App Summary

SoloLearn is a free programming and coding education app designed to teach the basics of software development. Normally a time-consuming process, SoloLearn makes it quicker and simpler by breaking down programming concepts into easy, digestible, daily lessons. SoloLearn drives collaboration and competition through interactive gameplay, peer-to-peer sharing, and user-generated content. Its 12 courses cover lessons on JavaScript, Swift, Python, C++, Java, C#, Ruby, SQL, PHP, and HTML/CSS to provide fun learning experiences that foster engagement for students of all levels.

SoloLearn is available on all major devices and platforms.

Founder background

Co-founders Davit Kocharyan and Yeva Hyusyan created SoloLearn after running an offline coding bootcamp in Armenia. After incorporating in Pleasanton, CA and Armenia, they launched the first version of SoloLearn in 2014.

App background

What problem are you trying to solve?

“In today’s world, learning a new skill can be time-consuming, expensive, and not fun or easy. At the same time, the demand for skills-based jobs has increased substantially. SoloLearn aims to make learning easy, affordable, accessible and fun. The vision is to create a community-driven, mobile-first approach where users learn and practice a new skill.” - Yeva Hyusyan, Co-Founder, SoloLearn

General App Metrics + Key Stats

  • 20 million+ downloads, 7.5M registered profiles
  • 22% of people log in with Facebook
  • 3.4% of total traffic comes from Facebook shares
  • 18-24 year olds that use Facebook Login spend *93%* more time in the app

SoloLearn + Facebook

When did you start working with Facebook and FbStart?

SoloLearn began working with Facebook during the app's initial build. After its 2014 launch, SoloLearn applied to FbStart to receive a roadmap and product feedback. Once accepted, FbStart provided access to Facebook teams along with tools and services from Facebook and FbStart's benefit partners, which helped them to limit costs and continue developing their product.

“FbStart is a great program for growth stage startups. We received invaluable resources and support including feedback that was instrumental in helping us produce a more useful and global product.” — Davit Kocharyan, CTO and Co-founder, SoloLearn

Quote from FbStart Apps of the year judges

“SoloLearn has done a beautiful job creating a mobile learning experience that combines personal accomplishment with a community engagement. It took me less than a minute to get started learning Ruby, and once I got going, I didn't want to quit.” - Drew Bernard, CEO of ActionSprout

Facebook Products Used

SoloLearn relies on Facebook Analytics to measure retention and understand their audience. For example, with Facebook Analytics, SoloLearn learned that their most active customers are 18-24 year old professionals learning to code. Understanding the demographics of their audience enabled Davit and his team to better position their product, develop their brand, and plan future acquisition strategies.

“With Facebook Analytics, we get insight into our users and, importantly, which features and sections of our app provide better user retention. We can then invest further in those features.” — Davit Kocharyan, CTO and Co-founder, SoloLearn