Retrica Creates Memories With Account Kit

Retrica is a camera app that allows people to create memories through over a hundred free filters. Launched in 2012, Retrica is on a mission to create a playground where people can freely express themselves and share their daily lives through photos and videos.

Retrica currently has more than 350 million downloads worldwide with over 80 million photos being taken daily.

Available on: Android, iOS

Goal

Retricia wanted to give new customers a quick and easy way to access the app to start creating photo and video memories instantly.

“The infrastructure for Account Kit was reliable and had scalable global reach. We were able to integrate it quickly with our existing registration system. We saw an increased conversion rate of 15% for user registration with Account Kit.” - Chase Chang, COO of Retrica

Solution

Retrica had initially developed a phone number login system to simplify their app sign-on and registration process for people. The phone number verification system was not stable and they had incurred high costs with SMS carrier fees.

In 2016, Retrica implemented Account Kit alongside its existing phone number login system and rolled it out to its global users. Within 3 months of integration, Retrica saw an increased conversion rate of 15% for user registration with Account Kit. Retrica also attributed this increase to the reliability of Account Kit, allowing users to have easy account management and a hassle-free registration process with SMS verification codes. This improvement led Retrica to decide to only use Account Kit as the main verification option. Retrica also saved up to USD$25,000 per month in SMS carrier fees.

As the business scales globally, Retrica is utilizing Account Kit for phone number verification.


Results

  • 15%
    increase in conversion rate for user registration with Account Kit
  • ≤$25K
    per month saved on SMS carrier fees

Facebook Products Used:

  • Account Kit: Helped Retrica to provide users with a simple registration process and phone number verification