Enabling seamless social sharing
Pinterest wanted to expand its content sharing experience by introducing a simple solution that enables creators and users to share pins to other social platforms quickly and easily.
Introducing Sharing to Stories
The Pinterest team opted to implement Sharing to Stories, a tool that gives users the ability to share content directly from an app to Facebook Stories or Instagram Stories.
Within two weeks, Pinterest’s in-house team of developers built prominent entry points for Sharing to Stories that enabled people to share content from within its app by tapping a pin, and then successfully launched Sharing to Stories.
After implementing and launching Sharing to Stories, Pinterest helped people share pins faster, minimized friction and boosted content visibility and distribution for creators across platforms. The visual discovery platform saw the following results after launching Sharing to Stories in May 2022:
- 15% of total creator shares to Facebook and Instagram went to Sharing to Stories within 2 weeks of launch
- More than 20% month-on-month growth in sharing to Facebook Stories and Instagram Stories (May–July 2022)
“One of the best parts of creating and discovering an amazing idea is being able to share it with others. Partnering with Meta to expand our sharing options to include Instagram and Facebook offers our users and creators frictionless ways to share the content they love with their communities across social platforms.”