Setting up shop
Based in South Korea, Imweb helps entrepreneurs and small and medium-sized businesses create ecommerce shops. It aims to give its clients intuitive design features and a simple user interface so that they can set up their online store quickly and efficiently.
growth in total merchant gross merchandise volume (GMV)
increase in conversion rate to Ads Manager
decrease in operational time
Attracting more clients
As a relatively new ecommerce platform solution provider in South Korea, Imweb needed to build strong value propositions to gain more customers. Many of its clients asked for help using Facebook business tools, so the company wanted to add Facebook Business Extension to its offerings. Facebook Business Extension has allowed its clients automatic access to a suite of tools tailored for ecommerce as well as the Facebook pixel and Conversions API.
Enabling solutions their clients need
Imweb’s lead developer worked directly with Facebook to implement Facebook Business Extension into its portfolio of services. The process included comprehensive development documentation and an optimized API for the Imweb team to follow and use, allowing for a seamless and straight-forward integration. Once complete, Imweb’s clients were able to go through the Facebook Business Extension onboarding flow and enable Facebook business tools.
Increased revenue, happier clients
By integrating Facebook Business Extension into its portfolio of solutions, Imweb provided its clients with immediate access to Facebook tools that helped them further their ecommerce businesses and also earned the following results:
- 30% increase in monthly average subscription revenue after Facebook Business Extension launch vs before the launch
- 2X growth in total merchant gross merchandise volume (GMV) after Facebook Business Extension launch vs before the launch
- 5X increase in conversion rate to Ads Manager via Facebook Business Extension after launch vs before the launch, when merchants manually linked via Facebook pixel
- 70% higher sales for merchants who used Facebook Business Extension integration vs merchants who manually linked via Facebook pixel
- 30% decrease in operational time spent via Facebook Business Extension vs before the launch
“Since integrating and launching Facebook Business Extension, more of our merchants were able to seamlessly access and use Facebook business and marketing tools without any additional operations or manual work. This helped them drive higher efficiency on productivity as well as higher sales revenue, and positively impacted our own gross merchandise volume growth.”