FACEBOOK BUSINESS EXTENSION

Imweb

Boosting monthly revenue by 30% and doubling gross merchandise value by offering clients Facebook Business Extension

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THEIR STORY

Setting up shop

Based in South Korea, Imweb helps entrepreneurs and small and medium-sized businesses create ecommerce shops. It aims to give its clients intuitive design features and a simple user interface so that they can set up their online store quickly and efficiently.

2X

growth in total merchant gross merchandise volume (GMV)

5X

increase in conversion rate to Ads Manager

30%

decrease in operational time

THEIR GOAL

Attracting more clients

As a relatively new ecommerce platform solution provider in South Korea, Imweb needed to build strong value propositions to gain more customers. Many of its clients asked for help using Facebook business tools, so the company wanted to add Facebook Business Extension to its offerings. Facebook Business Extension has allowed its clients automatic access to a suite of tools tailored for ecommerce as well as the Facebook pixel and Conversions API.

THEIR SOLUTION

Enabling solutions their clients need

Imweb’s lead developer worked directly with Facebook to implement Facebook Business Extension into its portfolio of services. The process included comprehensive development documentation and an optimized API for the Imweb team to follow and use, allowing for a seamless and straight-forward integration. Once complete, Imweb’s clients were able to go through the Facebook Business Extension onboarding flow and enable Facebook business tools.

THEIR SUCCESS

Increased revenue, happier clients

By integrating Facebook Business Extension into its portfolio of solutions, Imweb provided its clients with immediate access to Facebook tools that helped them further their ecommerce businesses and also earned the following results:

  • 30% increase in monthly average subscription revenue after Facebook Business Extension launch vs before the launch
  • 2X growth in total merchant gross merchandise volume (GMV) after Facebook Business Extension launch vs before the launch
  • 5X increase in conversion rate to Ads Manager via Facebook Business Extension after launch vs before the launch, when merchants manually linked via Facebook pixel
  • 70% higher sales for merchants who used Facebook Business Extension integration vs merchants who manually linked via Facebook pixel
  • 30% decrease in operational time spent via Facebook Business Extension vs before the launch
*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors.

“Since integrating and launching Facebook Business Extension, more of our merchants were able to seamlessly access and use Facebook business and marketing tools without any additional operations or manual work. This helped them drive higher efficiency on productivity as well as higher sales revenue, and positively impacted our own gross merchandise volume growth.”

Jaewan Park
Executive Vice President, Imweb

Facebook Business Extension

Facebook Business Extension allows you to offer an easy to use and code-less setup experience for businesses integrating with your platform.