DoubleU Games

DoubleU Games used App Ads to reach out to more than 18 million players across 220 countries for their game, DoubleU Casino

The Story

South Korean developer DoubleU Games launched in May 2012 with only four employees and zero global experience. Since then, they have grown to nearly 150 employees and their game, DoubleU Casino, has more than 18 million players across 220 countries. A vast majority of these players are based outside of Asia.

Available on: Web, iOS, Android

The Goal

To connect with players on a global scale, DoubleU Games used App Ads, Facebook Login and Sharing for its game, DoubleU Casino.

The Solution

By using App Ads with the Lookalike Audiences feature, DoubleU Casino was able to identify new audiences similar to their current player segments. The audience that DoubleU Casino gained through App Ads now accounts for 80% of their desktop revenue. 80% of all accounts on DoubleU Casino are accessed with Facebook Login. Using Facebook Analytics for Apps, they found that players using Facebook Login have higher loyalty. DoubleU Casino used Sharing to create a viral effect, gaining 750K new visits to the game every day.

DoubleU Casino is now a top 10 grossing web game worldwide with 71% of its desktop revenue coming from the United States, and is a top 30 game on the Google Play charts in the U.S., Australia and Canada. The company went public in early November this year.

The Results


of its desktop revenue coming from the U.S.


daily active players


posts shared every day

Facebook Products Used

DoubleU Games leveraged App Ads to target lookalike audience

DoubleU Games gained new players via Game Requests.

DoubleU Games used Facebook Analytics for Apps to track time spent from install to purchase using Cohort.

DoubleU Games utilized Facebook Login to provide players an easy way to sign up.

Using Sharing, DoubleU Games Gained 750K new daily visits.