ChatClass is an educational technology company based in Brazil that’s on a mission to improve access to quality education through messaging. Using the WhatsApp Business Platform and the Cloud API, it seamlessly integrated the power of messaging into people’s everyday lives, providing new learning opportunities across education, on-the-job training, and professional skills. With the help of WhatsApp, ChatClass has seen lower hosting costs, expanded reach, and new areas for growth.
reduction in monthly hosting costs*
learners reached through WhatsApp to date*
Changing lives with each conversation
ChatClass is a Brazil-based educational technology company that leverages the power of conversation in the form of interactive messaging on WhatsApp to enable learning and upskilling in the competitive global economy.
Enabling engaging, personalized educational experiences with the cloud
ChatClass wanted to provide access to educational and upskilling content in areas where learning opportunities are limited. In addition, they wanted to scale and streamline their service by reaching people where they already are, reducing overhead by tapping into the power and reach of WhatsApp. They also wanted a way to grow their offerings across other countries and through additional learning paths.
A dynamic chatbot in the cloud
Since 2018, ChatClass has leveraged the power of WhatsApp, reaching more than 600,000 users, globally with conversational, educational content through automated lessons on WhatsApp.
“Working with WhatsApp allows us to provide quality education to anyone with a phone and a passion for learning,” said Jan Krutzinna, Founder of ChatClass.
To reach more learners and reduce hosting costs, ChatClass used the WhatsApp Business Platform to integrate WhatsApp and their learning chatbot. By leveraging comprehensive documentation, a free, full-featured sandbox testing environment, and technical support, the integration process was efficient and fast. And with the Cloud API, ChatClass significantly reduced hosting costs, and freed up technical resources for the company, giving them more time to focus on areas for growth, like upskilling and professional development.
“With the WhatsApp Business Platform, we have the flexibility to build the best mobile educational experience for our learners,” said Jan. “Integrating with the cloud on the WhatsApp Business Platform was straightforward, and it has supercharged our reach.”
Example chatbot learning prompt about sales
Cost savings enable growth and optimization
Integrating with the cloud API on the WhatsApp Business Platform enabled ChatClass to cut hosting costs and get automatic access to new platform features and updates. In turn, this allowed ChatClass to reach more learners with new programs. The time saved thanks to the ease of use provided by the WhatsApp platform also enabled their team to focus on building out new, engaging learning paths and areas for growth.
- 55% reduction in monthly hosting costs*
- 600K learners reached through WhatsApp*