WHATSAPP BUSINESS PLATFORM

Betterware Mexico

Meeting unprecedented growth through fast, effective internal communication

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Betterware Mexico

Brand

Auronix

WhatsApp Business Solution Provider

SUCCESS STORY

When household goods company Betterware Mexico experienced record sales growth in one year, the company turned to WhatsApp to streamline operations and facilitate communication with their sales force through an agile channel.

93%

of distributor inquiries handled through WhatsApp

6X

ROI over traditional call center

95%

satisfaction rating for WhatsApp among distributors

THEIR STORY

Unique home goods for everyday prices

Betterware Mexico is the leading direct-to-consumer company in Mexico, focused on developing unique and affordable household products that enhance organization, practicality, space saving storage, and hygiene. Joining the company’s network of individual distributors empowers thousands of people across the country with higher earning potential and more opportunities.

THEIR GOAL

One channel, better service

As Betterware Mexico experienced surges in demand for household goods during pandemic lockdowns, the company had to scale for an unexpected sales growth in one year, requiring an efficient collaboration and communications channel.

THEIR SOLUTION

Organizing to accommodate growth

Through a diverse range of household goods, from slippers that serve as floor mops to closet organizers and decorative headboards, Betterware Mexico makes home sweet home cozier for customers. The company’s direct sales model allows individual distributors to sell straight to consumers, giving thousands of Mexican distributors a convenient way to support their families or earn supplemental income. Betterware Mexico prides itself on providing economic opportunities to its robust network of distributors while offering high-quality products at affordable prices.

With the onset of the COVID-19 pandemic, Betterware Mexico needed to balance an unexpected rapid increase in demand for household items to make lockdowns easier and more comfortable for customers, while creating a familiar experience with one of the most widely used messaging applications in Latin America. As a direct sales model, the company was faced with a sudden growth of individual distributors—opening the doors to new opportunities while continuing to meet ongoing business demands.

To capitalize on skyrocketing growth and give distributors the resources to succeed—specifically information about inventory, order status, and ordering catalogs—Betterware Mexico teams needed a fast, easy-to-use channel to communicate with their distributors. These distributors need the immediacy and convenience of real-time interaction to manage their own teams of associates who help them sell even more Betterware products to consumers.

“WhatsApp is very popular across Mexico. It was the natural choice for a streamlined communications channel that could scale with our incredible growth in distributors,” says Marsella Camacho Hernandez, Senior Manager, Business Development. “As an organization that needed to quickly ramp up its technical skills, WhatsApp had us up in no time to enable more efficient collaboration to meet distributor and customer demand.”

Working with technology consultancy and WhatsApp Business Solution Provider Auronix, Betterware Mexico developed the smart “Betty Bot.” The chatbot is powered by WhatsApp Business Platform to support an automated service flow that allows distributors to request product catalogs, check their balances or information about their sales, at any time.

Just as the right organizer can help a homeowner turn a bustling family room into a tidy, relaxing space, WhatsApp allows distributors to handle large volumes of customer requests with ease and effectiveness. Giving distributors the ability to manage their operations 24/7, from the comfort of their home, prompted them to give WhatsApp a 95 percent satisfaction rate.

“With the on-the-ground distributors empowered to act independently at Betterware, WhatsApp helped manage a phenomenal growth in sales in one year,” says Adrian Villaseñor, Co-CEO at Auronix. “Adopting WhatsApp ensured that Betterware could fully take advantage of unique opportunities, while providing six times the ROI over conventional outreach through call centers.”

The growth that Betterware Mexico experienced will allow the company to further refine how it can remotely initiate payments to and from distributors via WhatsApp in the future. The company plans to improve its chatbot experiences by incorporating artificial intelligence. Through natural language processing, the chatbot will be able to self-learn with user interactions, gaining the capacity to respond with greater precision and create a better experience for distributors.

Showing the same sense of creativity shoppers apply to redecorating their homes, Betterware Mexico uses WhatsApp to scale with the needs of its distributors and their customers, while sustaining communities now and in the future.

THEIR SUCCESS

Capturing massive growth

Betterware Mexico responded to 93 percent of distributor inquiries via a chatbot powered by WhatsApp Business Platform in a year. Using WhatsApp helped the company handle record sales growth within a year, with six times the ROI of other previous sales strategies.

  • 6x ROI over traditional call center
  • 93% of distributor inquiries handled through WhatsApp
  • 95% satisfaction rating for WhatsApp among distributors
*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors.

“WhatsApp is very popular across Mexico. It was the natural choice for a streamlined collaboration and communications channel that could scale with our incredible growth in distributors. As an organization that needed to quickly ramp up its technical skills, WhatsApp had us up in no time to enable more efficient collaboration to meet distributor and customer demand.”

Marsella Camacho Hernandez
Senior Manager, Business Development and Benefits

“With the on-the-ground distributors empowered to act independently at Betterware, WhatsApp helped manage a phenomenal growth in sales in one year. Adopting WhatsApp ensured that Betterware could fully take advantage of unique opportunities, while providing six times the ROI over conventional outreach through call centers.”

Adrian Villaseñor
Co-CEO

PRODUCTS USED

WhatsApp Business Platform

Connect with customers easily by using tools to automate and quickly respond to messages.