App Ads

Get more people to install and engage with your app.

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Starting with App Ads is now easier than ever. Depending on your team’s resourcing and prioritization, you can implement ads within a day with simpler integration setups.

Create your developer account

To get the most out of your App Ads, you’ll need to have a developer account. If you don’t already have one, sign up here.

Create an app

We’ve rolled out a streamlined app creation experience to help you set up your app for App Ads.

You will go through a guided process starting with the Create & manage ads with Meta Ads Manager use case. We will help you implement SDKs and set up App Events. You'll be able to measure the success of your ad campaigns, tracking events such as app installs and in-app purchases.

After you’re done with the setup, you'll be guided to Ads Manager to launch and manage your app ad campaigns.

Get started

Acquire high-quality users by promoting your apps on Meta.

Find new users

Choose the app promotion objective to promote your app to those most likely to download it.

Re-engage existing users

Choose the engagement, leads, sales or traffic objective to encourage people to take a specific action such as making a purchase or completing a level in a game.

Enable users to sample your app.

Use playable ads to offer a short, interactive preview of your app so people can try it before they download it.

Learn how others use App Ads to grow their business

TrulyMadly

A dating platform in India used App Ads to target people of specific demographics and interests, leading to a 50% decrease in cost-per-install.

Read their story

Fincon

Fincon leveraged App Ads to acquire more than 1.2 million monthly active players on Hello Hero across desktop and mobile in 5 months.

Read their story

Getting started with App Events

Measure ad performance and build audiences for ad targeting with App Events.

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Get access to rich, accurate and transparent measurement

With more comprehensive data and near real-time reporting, Meta app measurement solutions are designed to help you make efficient optimization decisions to maximize return on ad spend.

Learn more