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Messenger Platform

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Customer Care

Lead Generation

Commerce

Messenger Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Showcase Products

Showcase your product catalog within Messenger.

Generic Template, Webview

1

Design flow for how you want people browsing catalog

2

Build out catalog using Generic Template

3

Integrate live messaging support for questions and webview to facilitate transactions

Medium effort

Provide Account Services

Provide account services in a convenient channel your customers prefer.^[1]

Log In Button, Account Linking API

1

Build out content tree using components

2

Set up Log In Button

3

Integrate Account Linking API

Medium effort

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

1

Add the Chat Plugin to your website

Send Follow-ups in Messenger

Send receipts, shipping info, and other follow up information to people related to a confirmed event or transaction.

Entrypoints, Message Tags, Templates (e.g., Generic, Airline, Receipt)

1

Establish connection in Messenger using entrypoints such as the checkbox plug-in

2

Use Message Tags to send post-purchase updates

Low effort

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

1

Integrate your knowledge base

2

Build out user experience using messaging components

Medium effort

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

1

Design your flow, deciding when to handover to a live agent

2

Build out content tree using components

3

Integrate Handover Protocol with your human agent software

Low effort

Accept Payments in Messenger

Sell goods and services using Messenger’s webview.

URL Button, Webview, Receipt Template, Post-Purchase Update Message Tag

1

Use URL Button to open Webview to your payments page or webpage where you accept payments

2

When payment complete, send receipt template in Messenger

3

Use Message Tags to send post purchase updates

Medium effort

Reengage customers in Messenger

Reengage customers after the standard messaging window.

Message Tags, One Time Notification (beta), Sponsored Messages

1

Determine appropriate reengagement tool for your use case

2

Implement messages tags, one-time notifications, or sponsored messages

Low effort

Messenger Customer Care Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

1

Integrate your knowledge base

2

Build out user experience using messaging components

Medium effort

Provide Account Services

Provide account services in a convenient channel your customers prefer.^[1]

Log In Button, Account Linking API

1

Build out content tree using components

2

Set up Log In Button

3

Integrate Account Linking API

Medium effort

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

1

Design your flow, deciding when to handover to a live agent

2

Build out content tree using components

3

Integrate Handover Protocol with your human agent software

Low effort

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

1

Add the Chat Plugin to your website

Messenger Lead Generation Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

1

Integrate your knowledge base

2

Build out user experience using messaging components

Medium effort

Reengage customers in Messenger

Reengage customers after the standard messaging window.

Message Tags, One Time Notification (beta), Sponsored Messages

1

Determine appropriate reengagement tool for your use case

2

Implement messages tags, one-time notifications, or sponsored messages

Low effort

Provide Account Services

Provide account services in a convenient channel your customers prefer.^[1]

Log In Button, Account Linking API

1

Build out content tree using components

2

Set up Log In Button

3

Integrate Account Linking API

Medium effort

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

1

Design your flow, deciding when to handover to a live agent

2

Build out content tree using components

3

Integrate Handover Protocol with your human agent software

Low effort

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

1

Add the Chat Plugin to your website

Messenger Commerce Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

1

Integrate your knowledge base

2

Build out user experience using messaging components

Medium effort

Reengage customers in Messenger

Reengage customers after the standard messaging window.

Message Tags, One Time Notification (beta), Sponsored Messages

1

Determine appropriate reengagement tool for your use case

2

Implement messages tags, one-time notifications, or sponsored messages

Low effort

Showcase Products

Showcase your product catalog within Messenger.

Generic Template, Webview

1

Design flow for how you want people browsing catalog

2

Build out catalog using Generic Template

3

Integrate live messaging support for questions and webview to facilitate transactions

Medium effort

Send Follow-ups in Messenger

Send receipts, shipping info, and other follow up information to people related to a confirmed event or transaction.

Entrypoints, Message Tags, Templates (e.g., Generic, Airline, Receipt)

1

Establish connection in Messenger using entrypoints such as the checkbox plug-in

2

Use Message Tags to send post-purchase updates

Low effort

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

1

Design your flow, deciding when to handover to a live agent

2

Build out content tree using components

3

Integrate Handover Protocol with your human agent software

Low effort

Accept Payments in Messenger

Sell goods and services using Messenger’s webview.

URL Button, Webview, Receipt Template, Post-Purchase Update Message Tag

1

Use URL Button to open Webview to your payments page or webpage where you accept payments

2

When payment complete, send receipt template in Messenger

3

Use Message Tags to send post purchase updates

Medium effort

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

1

Add the Chat Plugin to your website

1. Source: Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, UK, US and VN), Mar 2016

Best Practices

Learn how to leverage push parameters, one-time notifications, and message tags to improve the messaging experience between people and businesses.

Best Practices to Adopt

Find a Developer Partner

Our Partner Directory will help you find a developer partner with experience building Messenger solutions.

Partner Directory

Start Building

Our developer documentation contains information you need to get started with Messenger.

Developer Documentation