Messenger Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Connect with Instagram

Connect with customers on their preferred messaging channel.

Messenger API for Instagram

Steps

Integrate the Messenger API for Instagram with your existing platforms and customer communication partner, or reach out to your Facebook manager to find a partner to support your business needs.

Medium effort

Dev docs

Find a partner

Showcase Products

Showcase your product catalog within Messenger.

Generic Template, Webview

Steps

Design flow for how you want people browsing catalog

Build out catalog using Generic Template

Integrate live messaging support for questions and webview to facilitate transactions

Medium effort

Dev docs

Find a partner

Provide Account Services

Provide account services in a convenient channel your customers prefer.^[1]

Steps

Build out content tree using components

Set up Log In Button

Integrate Account Linking API

Medium effort

Dev docs

Find a partner

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

Chat Plugin

Steps

Add the Chat Plugin to your website

Dev docs

Find a partner

Send Follow-ups in Messenger

Send receipts, shipping info, and other follow up information to people related to a confirmed event or transaction.

Entrypoints, Message Tags, Templates (e.g., Generic, Airline, Receipt)

Steps

Establish connection in Messenger using entrypoints such as the checkbox plug-in

Use Message Tags to send post-purchase updates

Low effort

Dev docs

Find a partner

Collect Customer Feedback

Collect feedback using ready to use survey templates such as CSAT, NPS, CES

Customer Feedback Template

Steps

Select the type of survey you want to send

Build out catalog using Generic Template

Integrate with the Customer Feedback Template API to send the survey

Low effort

Dev docs

Find a partner

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

Steps

Integrate your knowledge base

Build out user experience using messaging components

Medium effort

Dev docs

Find a partner

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

Steps

Design your flow, deciding when to handover to a live agent

Build out content tree using components

Integrate Handover Protocol with your human agent software

Low effort

Dev docs

Find a partner

Accept Payments in Messenger

Sell goods and services using Messenger’s webview.

URL Button, Webview, Receipt Template, Post-Purchase Update Message Tag

Steps

Use URL Button to open Webview to your payments page or webpage where you accept payments

When payment complete, send receipt template in Messenger

Use Message Tags to send post purchase updates

Medium effort

Dev docs

Find a partner

Reengage customers in Messenger

Reengage customers after the standard messaging window.

Message Tags, One Time Notification (beta), Sponsored Messages

Steps

Determine appropriate reengagement tool for your use case

Implement messages tags, one-time notifications, or sponsored messages

Low effort

Dev docs

Find a partner

Messenger Customer Care Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Connect with Instagram

Connect with customers on their preferred messaging channel.

Messenger API for Instagram

Steps

Integrate the Messenger API for Instagram with your existing platforms and customer communication partner, or reach out to your Facebook manager to find a partner to support your business needs.

Medium effort

Dev docs

Find a partner

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

Steps

Integrate your knowledge base

Build out user experience using messaging components

Medium effort

Dev docs

Find a partner

Provide Account Services

Provide account services in a convenient channel your customers prefer.^[1]

Steps

Build out content tree using components

Set up Log In Button

Integrate Account Linking API

Medium effort

Dev docs

Find a partner

Collect Customer Feedback

Collect feedback using ready to use survey templates such as CSAT, NPS, CES

Customer Feedback Template

Steps

Select the type of survey you want to send

Build out catalog using Generic Template

Integrate with the Customer Feedback Template API to send the survey

Low effort

Dev docs

Find a partner

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

Steps

Design your flow, deciding when to handover to a live agent

Build out content tree using components

Integrate Handover Protocol with your human agent software

Low effort

Dev docs

Find a partner

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

Chat Plugin

Steps

Add the Chat Plugin to your website

Dev docs

Find a partner

Messenger Lead Generation Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Connect with Instagram

Connect with customers on their preferred messaging channel.

Messenger API for Instagram

Steps

Integrate the Messenger API for Instagram with your existing platforms and customer communication partner, or reach out to your Facebook manager to find a partner to support your business needs.

Medium effort

Dev docs

Find a partner

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

Steps

Integrate your knowledge base

Build out user experience using messaging components

Medium effort

Dev docs

Find a partner

Reengage customers in Messenger

Reengage customers after the standard messaging window.

Message Tags, One Time Notification (beta), Sponsored Messages

Steps

Determine appropriate reengagement tool for your use case

Implement messages tags, one-time notifications, or sponsored messages

Low effort

Dev docs

Find a partner

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

Steps

Design your flow, deciding when to handover to a live agent

Build out content tree using components

Integrate Handover Protocol with your human agent software

Low effort

Dev docs

Find a partner

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

Chat Plugin

Steps

Add the Chat Plugin to your website

Dev docs

Find a partner

Provide Account Services

Provide account services in a convenient channel your customers prefer.^[1]

Steps

Build out content tree using components

Set up Log In Button

Integrate Account Linking API

Medium effort

Dev docs

Find a partner

Messenger Commerce Solutions

Build your Messenger experience with these tutorials and guides.

For those new to the Messenger Platform, begin with our Getting Started guide to understand the platform and start building.

Connect with Instagram

Connect with customers on their preferred messaging channel.

Messenger API for Instagram

Steps

Integrate the Messenger API for Instagram with your existing platforms and customer communication partner, or reach out to your Facebook manager to find a partner to support your business needs.

Medium effort

Dev docs

Find a partner

Automate FAQs

Provide customers with immediate answers to common questions and free up your human agents for more complicated tasks.

Generic Template, Quick Replies, NLP

Steps

Integrate your knowledge base

Build out user experience using messaging components

Medium effort

Dev docs

Find a partner

Reengage customers in Messenger

Reengage customers after the standard messaging window.

Message Tags, One Time Notification (beta), Sponsored Messages

Steps

Determine appropriate reengagement tool for your use case

Implement messages tags, one-time notifications, or sponsored messages

Low effort

Dev docs

Find a partner

Showcase Products

Showcase your product catalog within Messenger.

Generic Template, Webview

Steps

Design flow for how you want people browsing catalog

Build out catalog using Generic Template

Integrate live messaging support for questions and webview to facilitate transactions

Medium effort

Dev docs

Find a partner

Live Agent Integration

Integrate your Messenger experience with human agent software. Create an experience that can be partially automated and partially personal.

Handover Protocol

Steps

Design your flow, deciding when to handover to a live agent

Build out content tree using components

Integrate Handover Protocol with your human agent software

Low effort

Dev docs

Find a partner

Accept Payments in Messenger

Sell goods and services using Messenger’s webview.

URL Button, Webview, Receipt Template, Post-Purchase Update Message Tag

Steps

Use URL Button to open Webview to your payments page or webpage where you accept payments

When payment complete, send receipt template in Messenger

Use Message Tags to send post purchase updates

Medium effort

Dev docs

Find a partner

Enable Messenger on your Website

Start conversations on your website and continue them in Messenger.

Chat Plugin

Steps

Add the Chat Plugin to your website

Dev docs

Find a partner

Send Follow-ups in Messenger

Send receipts, shipping info, and other follow up information to people related to a confirmed event or transaction.

Entrypoints, Message Tags, Templates (e.g., Generic, Airline, Receipt)

Steps

Establish connection in Messenger using entrypoints such as the checkbox plug-in

Use Message Tags to send post-purchase updates

Low effort

Dev docs

Find a partner

1. Source: Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, UK, US and VN), Mar 2016