Messages that drive action

Recurring Notifications on Messenger

Send proactive, personalized, and automated messages that drive re-engagement.

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Recurring Notifications enables tailored and timely messages that drive action. Businesses message on topics they choose and can create contextually-relevant opt-in experiences.

Full Funnel

Recurring Notifications enables proactive messaging across the customer journey to deliver results faster. Deepen engagement or accelerate sales that might not have happened before.

Customer Centric

Recurring Notifications fosters high quality communications that deepen relationships. Customers opt-in to messages, periodically reconfirm interest, and can opt-out at any time.

Discover the new way to drive re-engagement

How to grow your contact list for Recurring Notifications Links

URL short links that allow people to opt-in to Recurring Notifications on Messenger.

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Checkbox Plugin

Allows you to drive opt-ins from your checkout pages and more.

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Customer Chat Plugin

The Customer Chat Plugin allows you to integrate your Messenger experience directly into your website.

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Ads that click to Messenger

Drive traffic to your Messenger experience with ads in Facebook, Instagram, and Messenger Inbox.

Facebook Page

People will find your bot via your Facebook page, often through search or a post in their newsfeed.

Send to Messenger Plugin

Add the plugin to your website to allow people to opt-in to marketing messages, event confirmations and more.

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Recurring Notifications is a new, optional premium feature that we intend to charge businesses for. It is currently available to all businesses in a free trial period. We currently charge businesses to send messages from the WhatsApp Business API and we’re listening to customer feedback to guide decisions on our pricing model. We will inform customers and partners of any changes to the free trial with ample advance notice.


Get insights on everything from how Recurring Notifications works to best practices on how to incorporate it as part of your re-engagement strategy.

Marketing API from Facebook for Developers Footway Case Study Video

Driving sales with Recurring Notifications


increase in open rate compared to email


increase in revenue per customer vs. email


of first-time buyers from notifications made repeat purchases within 60 days

ChicMe wanted to give its digital marketing effort a fresh new look to find ways of reaching customers beyond conventional email and SMS campaigns. Using Recurring Notifications, ChicMe sent coupons and new offer alerts to shoppers who opted-in to the notifications. During the two month long campaign, they increased the number of customers making repeat purchases and improved revenue per customer compared to traditional campaigns.

Businesses and Developers Connecting through Recurring Notifications

Alcmeon logo
 Appier logo
 auchan logo
 bmw logo
 brandwatch logo
 chicme logo
 emplifi logo
 eticket logo
 Kee Wah Bakery logo
 manychats logo
 nivea logo
 outer aisle logo
 page365 logo
 pancake logo
 sanuker logo
 shopline logo
 spectrm logo
 sprinklr logo
 Susan G. Komen logo
 Urban List Perth logo

Messenger Solutions

These are the building blocks of your Messenger experience. Whether you’re looking to generate leads, drive sales, or provide customer service, we have the solutions you need.


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Lead Generation

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Find a Developer Partner

Our Partner Directory will help you find a developer partner with experience building Messenger solutions.

Partner Directory

Start Building

Our developer documentation contains information you need to get started with Messenger.

Developer Documentation