Marketing API

Reach more and earn more with Facebook
Learn MoreGet Started
Scale beyond possible
Facebook marketing technology gives businesses of any size the potential to build closer connections through smarter insights and precise measurement, gain greater reach through automation, and generate bigger returns through increased performance and workflow efficiency.
From automated ads management and dynamic creative to targeting and optimization, reach more and earn more using the Facebook Marketing API. Follow the Ads App Wizard for step by step guidance on how to get started.
Why build on the Marketing API?
Automate Ad Management
Drive workflow efficiency and build functionality that goes beyond manual ads management. Seamlessly create multiple ad templates at once to test different creative, bidding, or tagging strategies using our new AdCopy API & Batch API.
Leverage Dynamic Creative
Find the most effective creative for your target audience by automatically creating different permutations. Keep things fresh by implementing creative rotation.
Create Data-based Audiences
Easily create audience segments by integrating your CRM system with our API. Use first-party data, layered with Facebook’s advanced targeting capabilities, to retarget existing customers and reach new ones.
Optimize in Real Time
Manage and optimize ads in real time using rules-based ads management. Set up your own custom rules and notifications to start and stop ads, adjust bids, and even reallocate spend at different thresholds. With new scheduled and trigger-based rules, Facebook's automated rules engine makes automating optimization and ads management easier than ever.
Build Custom Dashboards
Identify which creative, targeting, and bidding combinations work best. Build dashboards to compare the performance of Facebook ads with ads on other advertising channels. And now, with Facebook Ads Manager for Excel, you can aggregate and visualize campaign performance data in Excel without any API development.
Marketing API Accelerator
Jump start your marketing automation with the Marketing API Accelerator, our multi-tiered, global program designed to help you build and grow your business.
Apply here
New to building on our Marketing API? Have you created your Facebook app, but are running into constant roadblocks? Our thriving community and dedicated team is here to help.
Already have a flushed-out product? Are you close to achieving product/market fit, but want to get to the next level? Apply here to engage with us on a 1:1 basis.
Access to Engineers & Growth Managers
Invite-only community support group
Ad Credits to get you started
Regular Q&A sessions
1:1 access to Engineers & Growth Managers
Substantial Ad credits and access to Betas
Personalized Strategic business advice
Dedicated Partner Manager
It looks like you may be having problems playing this video. If so, please try restarting your browser.
Video Unavailable
Sorry, this video could not be played.
Make your first Marketing API call using our SDKs in minutes.
Get Started