Marketing API

Gain a competitive edge for your business through marketing automation
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Scale your marketing through automation
Create efficiencies in marketing by integrating directly with
the Facebook Marketing API.
Dynamic Creative
Find the most effective creative for your target audience by automatically creating different permutations, and and keep things fresh by implementing creative rotation.
Targeting
Easily create audience segments by integrating your CRM system with our API. Use first party data layered with Facebook’s advanced targeting capabilities to retarget existing customers and reach new ones.
Optimization
Manage and optimize ads in real time using rules-based ads management. Set up your own custom rules and notifications to start and stop ads, adjust bids and even reallocate spend at different thresholds.
Measurement
Identify which creative, targeting and bidding combinations work best. Build dashboards to compare the performance of Facebook ads with ads on other advertising channels.
Marketing API Accelerator
Jump start your marketing automation with the Marketing API Accelerator, our 3-tiered program for software developers that’s all about giving you the power to grow your business.
Apply here
Learn
New to marketing on Facebook? This track is all about turning your big idea into a prototype.
Build
Want to get serious with your prototype? If accepted, you'll work 1-on-1 with our engineering team to accelerate your product development.
Grow
Ready to scale now that you’ve seen commercial success with the Marketing API? We’ll give you the exposure you need to grow fast by publishing your success story.
Virtual Hack
AMA sessions with Facebook engineers
$200 Facebook ad credits
Product design and build guidance
1-on-1 access to Facebook engineers
$1,000 Facebook ad credits
Success story publication
Ongoing developer support
$3,000 Facebook ad credits
Make your first Marketing API call using our SDKs in minutes.
Get Started