Facebook marketing technology gives businesses of any size the potential to build closer connections through smarter insights and precise measurement, gain greater reach through automation, and generate bigger returns through increased performance and workflow efficiency.
From automated ads management and dynamic creative to targeting and optimization, reach more and earn more using the Facebook Marketing API. Follow the Ads App Wizard for step by step guidance on how to get started.
Drive workflow efficiency and build functionality that goes beyond manual ads management. Seamlessly create multiple ad templates at once to test different creative, bidding, or tagging strategies using our AdCopy API & Batch API.
Find the most effective creative for your target audience by automatically creating different permutations. Keep things fresh by implementing creative rotation.
Easily create audience segments by integrating your CRM system with our API. Use first-party data, layered with Facebook’s advanced targeting capabilities, to retarget existing customers and reach new ones.
Manage and optimize ads in real time using rules-based ads management. Set up your own custom rules and notifications to start and stop ads, adjust bids, and even reallocate spend at different thresholds. With new scheduled and trigger-based rules, Facebook's automated rules engine makes automating optimization and ads management easier than ever.
Identify which creative, targeting, and bidding combinations work best. Build dashboards to compare the performance of Facebook ads with ads on other advertising channels. And now, with Facebook Ads Manager for Excel, you can aggregate and visualize campaign performance data in Excel without any API development.