Instagram Platform Success Story
Tailwind
Tailwind utilizes the Instagram Content Publishing API to offer small businesses a Smart Assistant to manage their Instagram marketing campaigns. The Smart Assistant helps Tailwind’s users easily plan out and schedule their Instagram Feed posts, and saves time by suggesting hashtags and times to post.
THE STORY
Scheduling to stay ahead
Tailwind provides its 700,000+ customers a robust Instagram scheduling and planning tool equipped with smart features. Tailwind enables small businesses to plan and schedule an entire week of posts through its web and mobile apps so they don’t have to rely solely on the native Instagram app to publish content.
4.3x
more Instagram posts on average posted by Tailwind members
1.3x
more followers on Tailwind versus the native Instagram app
1.8x
more likes on posts that are published through Tailwind's platform
“Tailwind is so easy to use, and helpful with all the suggested hashtags and timing of posts! It really takes all the guesswork out of social media. It's perfect for busy business people.”
Perryn McLeod
THE GOAL
Plan, create, and optimize Instagram content
Tailwind wanted to create an easy-to-use content creation and publishing tool that would save brands time and expand their reach on Instagram.
THE SOLUTION
Instagram planner
Tailwind leverages the Instagram Content Publishing API to help its customers easily plan out their Instagram Feed posts in advance.
Customers can preview their posts in a drag-and-drop grid before publishing so that they can ensure their profile perfectly represents their brand’s aesthetic.
Instagram scheduler
Customers can schedule posts, allowing them to focus on other business needs.
Tailwind offers various tools to help customers maximize growth and reach of their Instagram accounts. Tailwind’s SmartSchedule automatically recommends the best times to post to maximize engagement, and the Hashtag Finder suggests relevant hashtags for customers to include in their post captions.
Tailwind also provides customers a branded landing page called Smart.Bio. It automatically updates with links to customers’ content once their scheduled posts go live, and helps drive traffic to their websites.
COMMON USES
Content Publishing API
The Content Publishing API is a subset of Instagram Graph API endpoints that allow you to publish IG Media objects on Instagram Business IG Users. Publishing media objects with this API is a two-step process — you first create a media object container, then publish the container.