Instagram Platform Case Study
Hivency
Hivency utilizes Instagram’s Business Discovery API for their influencer management tool to help brands find creators and build meaningful collaborations with them. The platform specializes in micro and nano influencer marketing (audience between 1k and 100k followers).
THE STORY
Finding the Right Influencer
Hivency offers a suite of influencer tools to help brands connect to the right creators. With the growing presence of the creator community on instagram, Hivency helps brands identify which creators are the best to partner with for their campaigns thanks to accurate data and historical user data.
350,000+ creators
showcased on Hivency, providing a large variety of creator profiles to match brands’ needs
We used to struggle to find micro influencers that matched our target audience, with Hivency and Fame Check, we now have a clearer view on what their audience looks like.
Perryn McLeod
THE GOAL
Working with the best creators
When it comes to working with creators, brands want to make sure they partner with reliable and trustworthy content creators. They wish to find profiles that match their brand universe to ensure that the creators’ audience matches their expectations.
THE SOLUTION
Fame Check
Fame Check by Hivency, which utilizes Instagram’s Business Discovery API, offers a way for Hivency to pull in metadata from Instagram Creator and Business accounts. Hivency leverages this by providing brands a pool of creators to collaborate with.
The Fame Check tool gives brands a more trusted experience about which creators they collaborate with. Brands are able to get a clear grasp of the type of engagement creators have across their posts.
Brands are also able to use the Find Influencers feature to search for creators who identify perfectly with their brand. This coupled with Hivency’s smart matching and campaign management tool makes Hivency a strong tool to meet influencer marketing needs.
COMMON USES
Business Discovery API
The Business Discovery API is a subset of Instagram Graph API endpoints that allow you to get basic metadata and metrics about other Instagram Business and Creator Accounts.