Instagram Platform

Build tools for businesses and people to enhance the Instagram experience.

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Build with Instagram Platform and Facebook for Developers
An example of sharing to Instagram Stories from Facebook for Developers.

Sharing to Stories

Tap into the power of Stories, and make it easy for people to share everyday moments from your app to Instagram.

An example of sharing to Instagram feed from Facebook for Developers

Sharing to Feed

Let people share their daily highlights from your app to their Instagram Feed.

An example of camera effects on Instagram Platform Stories from Facebook for Developers

Augmented Reality Effects for Instagram

By tapping into Spark AR, we're unlocking the ability for anyone to develop a range of creative effects with their followers in mind.

Build and publish on Spark AR

Learn more about the Instagram Graph API

Mentions API from Instagram Platform and Facebook for Developers

Mentions API

Facilitate interactions between businesses and people. Allow them to see media they have been photo tagged or @mentioned in and reply back.

Business Discovery API

Discover other businesses. Learn how other businesses manage their Instagram presence by viewing their organic posts.

Insights API

Help businesses access and analyze valuable metrics about their Instagram business profile. Enable them to understand and optimize the performance of their organic content on Instagram.

Comment Moderation API

Drive interactions at scale. Enable businesses to more efficiently interact with their audience through comments under their media on Instagram.

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