Facebook Business Extension

Create better shopping and booking experiences for people and businesses

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for eCommerce developers
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for services developers (form available on desktop only)

Help businesses on your platform grow

Facebook Business Extension makes it easy for businesses to list products and offer service appointments on Facebook and Instagram, find people likely to buy and book, and measure results.

By integrating with Facebook Business Extension, you can unlock a broad suite of Facebook business tools for your customers in the eCommerce and services verticals—experiences such as Facebook Shops, Dynamic Ads, and other business tools available across the Facebook family of apps.

Once you’ve integrated with the platform, your business customers can easily set up and manage their Facebook assets for these experiences, including a Facebook product catalog, a Facebook Pixel, a Facebook Page, and Instagram Profile.

Read developer docs

Why build with Facebook Business Extension?

Turn your platform into a one-stop solution

Bring Facebook’s best business tools into your platform for a one-stop shop for customers to grow their business.

Implement a low cost, low maintenance solution

Turn on Facebook business tools for customers with limited upfront investment and light ongoing maintenance.

Grow your customer base

Help businesses increase transactions on your platforms so you can attract and retain customers.

Success Story


return on ad spend


year-over-year growth in revenue

BigCommerce, a developer partner, helped SpearmintLove build out its online children’s store. Using Facebook Business Extension, SpearmintLOVE connected their website to Facebook to add a pixel and integrate their product catalog. Read their full story.

Since we have no technical team to help with the challenges of rapidly scaling an ecommerce business, the Facebook pixel implemented on the BigCommerce platform was huge for us; [Facebook Business Extension] makes enterprise tools and results accessible to any business.

John Lott, CFO, SpearmintLove

Join our global network of 70+ developers

Want access?

Facebook Business Extension is currently available to eCommerce and services developers, with support for more verticals coming soon.

Join Us
for eCommerce developers
Apply now
for services developers (form available on desktop only)

Existing Facebook Marketing Partner?

Check out the Commerce page and developer documentation for more information.

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