Facebook Business Extension

Help businesses using your app grow by integrating with Facebook

Apply to be considered for access to Facebook Business Extension to integrate your app with Facebook and reach millions of businesses

Easily get your customers set up for success

Facebook Business Extension allows you to offer an easy to use and code-less setup experience for businesses integrating with your platform. This frees up your time and resources from managing customer support and troubleshooting.

Showcase your app on Business Apps

Showcase your app in Facebook Business Suite for businesses to start their Facebook Business Extension integration with your platform without leaving Facebook. Business Apps brings third-party tools like yours to millions of businesses across the Facebook family of apps who use Facebook Business Suite.

Help your customers grow and thrive across the Facebook family of apps

Facebook Business Extension makes it easy for you to offer your customers a simpler way to integrate with Facebook and Instagram. Businesses can list products and offer service appointments on Facebook and Instagram, find people likely to buy and book, and measure results.

By integrating with Facebook Business Extension, you can unlock a broad suite of Facebook business tools for your customers across multiple verticals — experiences such as Facebook Shops, Dynamic Ads, and other business tools available across the Facebook family of apps.

Once you’ve integrated with the platform, your customers can easily set up and manage the Facebook assets for these experiences, including a Facebook product catalog, a Facebook Pixel, a Facebook Page, and an Instagram Profile.

Read developer docs

Why build with Facebook Business Extension?

Turn your platform into a one-stop solution

Bring Facebook’s best business tools into your platform for a one-stop shop for customers to grow their business.

Implement a low cost, low maintenance solution

Turn on Facebook business tools for customers with limited upfront investment and light ongoing maintenance.

Grow your customer base

Help businesses increase transactions on your platforms so you can attract and retain customers.

Success Story

14x

return on ad spend

12x

year-over-year growth in revenue

BigCommerce, a developer partner, helped SpearmintLove build out its online children’s store. Using Facebook Business Extension, SpearmintLOVE connected their website to Facebook to add a pixel and integrate their product catalog. Read their full story.

Since we have no technical team to help with the challenges of rapidly scaling an ecommerce business, the Facebook pixel implemented on the BigCommerce platform was huge for us; [Facebook Business Extension] makes enterprise tools and results accessible to any business.

John Lott, CFO, SpearmintLove

Integrate with Facebook Business Extension and Business Apps

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Apply Now

Apply to be considered for access to Facebook Business Extension to integrate your app with Facebook and reach millions of businesses

Existing Facebook Marketing Partner?

Check out the Commerce page and developer documentation for more information.

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